Marketing Content Manager

Confidential; Chennai District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Confidential is seeking a Marketing Content Manager to lead the development and execution of the company’s content and brand communication strategy on a global scale.

The role focuses on creating compelling content to support product launches, customer engagement, and business growth across industrial sectors, including manufacturing and technology.

Qualifications

• Bachelor's degree required in marketing or related field.
• 10+ years of experience in Content Marketing, Product Marketing, Corporate Communications, or B2B Marketing.
• Strong content creation, storytelling, and messaging development skills.
• Experience in industrial, manufacturing, automotive, electronics, or technology sectors preferred.
• Ability to translate technical information into customer-focused marketing content.

Responsibilities

• Develop and execute content marketing strategies aligned with business objectives.
• Create messaging and content for products, solutions, applications, and industry segments.
• Develop marketing assets including brochures, datasheets, product webpages, technical articles, case studies, videos, and presentations.
• Partner with Product Management, Engineering, Sales, and external agencies to produce high-quality content.
• Support global branding initiatives and ensure consistency in messaging and visual identity.
• Measure content performance and optimize content strategies based on insights and business needs.

Skills

Content marketing

Product marketing

Corporate communications

B2B marketing

Content creation

Storytelling

Messaging

Stakeholder management

Project coordination

Industrial experience

Education

Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field

Job description

The Marketing Content Manager will lead the development and execution of the company's content and brand communication strategy. This is a global role responsible for creating compelling content, strengthening brand positioning, and developing marketing assets that support product launches, customer engagement, and business growth.

Key Responsibilities

• Develop and execute content marketing strategies aligned with business objectives.
• Create messaging and content for products, solutions, applications, and industry segments.
• Develop marketing assets including brochures, datasheets, product webpages, technical articles, case studies, videos, and presentations.
• Partner with Product Management, Engineering, Sales, and external agencies to produce high-quality content.
• Support global branding initiatives and ensure consistency in messaging and visual identity.
• Measure content performance and optimize content strategies based on insights and business needs.

Key Requirements

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
• 10+ years of experience in Content Marketing, Product Marketing, Corporate Communications, or B2B Marketing.
• Strong content creation, storytelling, and messaging development skills.
• Experience working in industrial, manufacturing, automotive, electronics, or technology sectors preferred.
• Ability to translate technical information into customer-focused marketing content.
• Excellent stakeholder management and project coordination skills.