Marketing Communications

PeopleStrong; Vadodara; On-site; INR 600,000 - 1,000,000; Full time

Job summary

PeopleStrong in India seeks a Marketing Communications professional to lead content strategy, develop press releases, newsletters, marketing collateral, web content and landing pages, and translate technical information into customer-focused material.

You will drive B2B social media on LinkedIn, collaborate with stakeholders, ensure SEO and content optimization, and align output with brand guidelines and business goals. 4-7 years of experience preferred.

Qualifications

• 4-7 years of experience in Marketing Communications, Content Marketing, or Corporate Communications.
• Strong website management and content publishing experience.
• Excellent writing, editing, and storytelling skills.
• Experience developing technical and marketing content.
• Proven B2B social media communication experience, particularly LinkedIn.
• Familiarity with CMS platforms, SEO, digital analytics, and content optimization tools.
• Knowledge of GEO and AI-driven content optimization is a plus.

Responsibilities

• Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
• Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
• Create and translate technical information into compelling customer-focused content.
• Drive B2B social media strategy, content planning, and channel management.
• Support integrated marketing and communication campaigns across digital channels.
• Collaborate with business and technical stakeholders to develop impactful internal and external communications.
• Apply SEO best practices; knowledge of GEO (Generative Engine Optimization) is an advantage.
• Ensure all content aligns with brand guidelines and business objectives.

Skills

Communication

Marketing Communications

Influencing

Interpersonal skills

Brand Management

Marketing Strategy

Strategic Communications

Social Media Marketing

Market Research

Corporate Communications

Education

Bachelor's in Mass Communication

Master's in Mass Communication

Bachelor of Mass Media

Job description

Business Unit Strategy & Sales Assurance

Sections Strategy & Sales Assurance

Department Strategy & Sales Assurance

Cost Centre 10700

Country India

Skills

Skill

Communication & Marketing Communication and Influencing Communication and Interpersonal skills Marketing Communications Corporate Communications Brand Management Marketing Strategy Strategic Communications Social Media Marketing Market Research

Bachelors in MassCommunication Bachelor of Mass Media Masters in Mass Communication

Key Responsibilities

• Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
• Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
• Create and translate technical information into compelling customer-focused content.
• Drive B2B social media strategy, content planning, and channel management.
• Support integrated marketing and communication campaigns across digital channels.
• Collaborate with business and technical stakeholders to develop impactful internal and external communications.
• Apply SEO best practices; knowledge of GEO (Generative Engine Optimization) is an advantage.
• Ensure all content aligns with brand guidelines and business objectives.

Required Skills & Experience

• 4-7 years of experience in Marketing Communications, Content Marketing, or Corporate Communications.
• Strong website management and content publishing experience.
• Excellent writing, editing, and storytelling skills.
• Experience developing technical and marketing content.
• Proven B2B social media communication experience, particularly LinkedIn.
• Familiarity with CMS platforms, SEO, digital analytics, and content optimization tools.
• Knowledge of GEO and AI-driven content optimization is a plus.