Marketing Content Manager

Confidential; Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Confidential seeks a Marketing Content Manager in Bengaluru to lead the development and execution of the company’s global content and brand communication strategy. You will create compelling content, support product launches, and drive customer engagement to accelerate business growth.

The role partners with Product Management, Engineering, Sales, and external agencies to deliver high-quality marketing assets, measure performance, and optimize content based on insights and business needs.

Qualifications

• 10+ years of experience in Content Marketing, Product Marketing, Corporate Communications, or B2B Marketing.
• Ability to translate technical information into customer-focused marketing content.
• Strong storytelling and messaging development skills.
• Experience working in industrial, manufacturing, automotive, electronics, or technology sectors preferred.

Responsibilities

• Develop and execute content marketing strategies aligned with business objectives.
• Create messaging and content for products, solutions, applications, and industry segments.
• Develop marketing assets including brochures, datasheets, product webpages, technical articles, case studies, videos, and presentations.
• Partner with Product Management, Engineering, Sales, and external agencies to produce high-quality content.
• Support global branding initiatives and ensure consistency in messaging and visual identity.
• Measure content performance and optimize content strategies based on insights and business needs.

Skills

Content marketing

Storytelling

Messaging development

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, Engineering or related field

Job description

The Marketing Content Manager will lead the development and execution of the company's content and brand communication strategy. This is a global role responsible for creating compelling content, strengthening brand positioning, and developing marketing assets that support product launches, customer engagement, and business growth.

Key Responsibilities

• Develop and execute content marketing strategies aligned with business objectives.
• Create messaging and content for products, solutions, applications, and industry segments.
• Develop marketing assets including brochures, datasheets, product webpages, technical articles, case studies, videos, and presentations.
• Partner with Product Management, Engineering, Sales, and external agencies to produce high-quality content.
• Support global branding initiatives and ensure consistency in messaging and visual identity.
• Measure content performance and optimize content strategies based on insights and business needs.

Key Requirements

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
• 10+ years of experience in Content Marketing, Product Marketing, Corporate Communications, or B2B Marketing.
• Strong content creation, storytelling, and messaging development skills.
• Experience working in industrial, manufacturing, automotive, electronics, or technology sectors preferred.
• Ability to translate technical information into customer-focused marketing content.
• Excellent stakeholder management and project coordination skills.