Digital Marketing Manager

Carol India; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Carol India is seeking a Digital Marketing & Design Manager to lead the company’s digital marketing, branding and creative design efforts. You will shape strategy, oversee campaigns and drive online visibility across website and social channels.

The role requires a strong blend of marketing, design, and content creation skills, with experience in B2B manufacturing and industrial products. You will work across functions to deliver premium brand communication and growth.

Qualifications

• MBA/PGDM in Marketing or Digital Marketing preferred.
• 5–10 years of relevant experience in Digital Marketing, Branding or Creative Design.
• Experience in B2B manufacturing/industrial sectors advantageous.
• Strong hands-on knowledge of digital marketing, social media management, content creation, branding and graphic design.
• Excellent proficiency with Adobe Creative Suite, Canva, and Figma.
• Strong SEO, Google Ads, and analytics knowledge.

Responsibilities

• Lead and manage the complete Digital Marketing, Branding and Creative Design function.
• Develop and execute the company’s digital marketing and brand communication strategy.
• Manage the company’s presence across website, social media, digital platforms and online channels.
• Plan and execute digital campaigns for brand awareness, lead generation, and growth.
• Coordinate with sales, technical, production and management to translate USPs into marketing communication.
• Develop content and creative campaigns for lubricants, greases, and other products.

Skills

Digital Marketing

Branding

Creative Design

Social media

Content Creation

SEO

Copywriting

Adobe Creative Suite

Video Editing

Project Management

English Communication

Education

MBA / PGDM in Marketing

Tools

Photoshop

Illustrator

CorelDRAW

Canva

Figma

Premiere Pro

Job description

Digital Marketing & Design Manager

Role & Responsibilities

• Lead and manage the complete Digital Marketing, Branding and Creative Design function of the organisation.
• Develop and execute the companys digital marketing and brand communication strategy in line with business objectives.
• Manage the company’s presence across website, social media, digital platforms, marketplaces and other online channels.
• Plan and execute digital campaigns for brand awareness, lead generation, customer engagement and business growth.
• Manage and grow the company’s LinkedIn, Instagram, Facebook, YouTube and other relevant social media platforms.
• Develop a consistent and professional brand identity and visual communication across all customer touchpoints.
• Create and manage high-quality product catalogues, brochures, presentations, company profiles, product advertisements, packaging artwork, product labels and promotional material.
• Lead the complete creative design process, from concept development to final artwork and production.
• Develop engaging graphics, product creatives, banners, videos, reels, animations and other digital content.
• Coordinate with sales, technical, production and management teams to understand product USPs and convert them into effective marketing communication.
• Develop content and creative campaigns for lubricants, greases, industrial products, automotive products and other company offerings.
• Manage the company website, including content, product pages, SEO, updates, enquiries and overall presentation.
• Drive SEO, Google presence, digital advertising, social media campaigns and online lead-generation initiatives.
• Track and analyse digital marketing performance, including reach, engagement, website traffic, enquiries, leads, conversions and campaign ROI.
• Develop monthly and quarterly digital marketing calendars, content plans and campaign strategies.
• Manage external agencies, photographers, videographers, printers, freelancers and other creative/digital vendors where required.
• Ensure all artwork and communication follows approved brand guidelines, colours, typography, product information and corporate identity.
• Conduct market and competitor research to identify new digital trends, creative opportunities and industry best practices.
• Support the sales team with professional sales presentations, product literature, digital catalogues, customer proposals and promotional material.
• Develop digital communication for new product launches, product upgrades, exhibitions, events, dealer/customer campaigns and corporate initiatives.
• Build a strong and premium international brand image across domestic and export markets.
• Maintain an organised digital library of product images, videos, artwork, logos, marketing material and brand assets.
• Ensure accuracy of technical, product and commercial information used in all marketing and design communication.
• Prepare regular Digital Marketing & Brand MIS for management, highlighting activities, performance, leads and ROI.
• Continuously explore AI tools, automation and emerging digital technologies to improve content quality, speed and marketing effectiveness.

Preferred Candidate Profile

• MBA / PGDM in Marketing / Digital Marketing / Mass Communication / Graphic Design / equivalent qualification preferred.
• 5-10 years of relevant experience in Digital Marketing, Branding, Creative Design or a combination of these functions.
• Experience in a B2B manufacturing, industrial, automotive, lubricant, engineering, chemical or similar industry will be an advantage.
• Strong hands-on knowledge of digital marketing, social media management, content creation, branding and graphic design.
• Excellent understanding of Adobe Creative Suite / Photoshop / Illustrator / CorelDRAW / Canva / Figma or equivalent design tools.
• Experience in video editing, reels, motion graphics and basic photography/videography will be an advantage.
• Strong knowledge of SEO, Google Ads, social media advertising, analytics and lead-generation campaigns.
• Should have excellent understanding of brand positioning, visual identity and marketing communication.
• Strong copywriting and content-development skills with the ability to communicate technical products in a simple, attractive and commercially effective manner.
• Should be able to independently manage multiple projects, deadlines and creative requirements.
• Strong coordination skills to work with management, sales, technical, production and external agencies.
• Commercially aware and capable of understanding how digital activity translates into brand value, enquiries and sales opportunities.
• Should be creative, proactive, detail-oriented and highly organised.
• Good command of English communication and professional presentation.
• Candidate should be comfortable working in a fast-growing manufacturing organisation with domestic and international business ambitions.

Ideal Candidate

The ideal candidate should be a creative yet commercially driven professional who can independently manage the company’s digital presence, branding and design requirements. The person should be capable of transforming technical products and company strengths into premium, modern and internationally competitive marketing communication, while generating measurable digital visibility, enquiries and business opportunities.