Marketing Manager

Unique Talent Advisory Services; Gurugram District; On-site; INR 3,200,000 - 4,200,000; Full time

Job summary

Unique Talent Advisory Services is seeking a seasoned Brand & Communications leader to shape and execute a comprehensive brand strategy for the Indian construction market. You will drive content across social platforms, internal and external communications, and leadership messaging, while collaborating with regional and global teams to ensure local relevance and consistency.

The role demands strong storytelling, analytics-driven decision making, and proven people management in fast-paced

Qualifications

• Demonstrated ability to build and execute brand strategies across B2B/B2C
• Strong storytelling, editing and writing skills for corporate and product narratives
• Experience coordinating with senior leadership and multiple internal functions

Responsibilities

• Build and implement the brand and communications roadmap to strengthen positioning in the Indian construction market.
• Ensure brand consistency across channels: internal/external communications, digital, stores, vehicles and events.
• Collaborate with cross-functional teams and senior leadership to align messaging and deliver impactful initiatives.
• Lead creation of high-quality content for social media, internal channels, leadership communications, product storytelling and customer narratives.
• Develop and execute internal and external content calendars for timely campaigns across platforms.
• Introduce new content ideas and formats to drive engagement across platforms.
• Drive organic social media strategy across LinkedIn, YouTube, Instagram, and Facebook.
• Plan, monitor and optimize content performance using analytics dashboards for strong engagement.
• Coordinate with regional digital teams and global brand teams to adapt assets for local relevance.
• Develop and execute internal communications to strengthen employee engagement and culture narratives.
• Partner with HR and leadership for internal emailers, townhalls, newsletters, campaigns and events.
• Support PR storytelling, external announcements and leadership visibility plans.
• Ensure alignment between external communications, social media, and digital branding.

Skills

Brand management

Content creation

Social media strategy

Corporate communications

People management

Analytics literacy

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Power BI

Google Analytics

Job description

Role & responsibilities

Brand & Communication Strategy

• Build and implement the brand and communications roadmap to strengthen positioning in the Indian construction market.
• Ensure brand consistency across all channels, including internal communication, external communication, digital, stores, vehicles, and events.
• Collaborate closely with cross-functional teams and senior leadership to align messaging and deliver impactful communication initiatives.

Content Development & Management

• Lead the creation of high-quality content for social media, internal channels, leadership communication, product storytelling, customer narratives, and corporate messaging.
• Develop and execute internal and external content calendars, ensuring timely campaign execution across platforms.
• Introduce new content ideas, formats, and storytelling approaches, experimenting thoughtfully to drive stronger engagement across platforms.

Social Media Management

• Drive the organic social media strategy across platforms such as LinkedIn, YouTube, Instagram, and Facebook.
• Plan, monitor, and optimize content performance through analytics dashboards, ensuring strong engagement and steady growth.
• Manage coordination with regional digital teams and global brand teams to adapt global assets and create locally relevant content.

Internal Communications

• Develop and execute internal communication strategies that strengthen employee engagement, drive culture narratives, and support company-wide initiatives.
• Partner with HR, leadership teams, and cross-functional stakeholders for internal emailers, townhalls, newsletters, campaigns, and internal events.

External Communications

• Support PR storytelling, external announcements, leadership visibility plans, and strategic message development.
• Ensure strong alignment between external communications, social media, and digital branding.

Preferred candidate profile

10+ years of experience in brand management, content creation, social media strategy, and corporate communications across B2B and/or B2C environments.

• Demonstrated people management experience in a high-speed, stakeholder-heavy environment.
• Strong writing, storytelling, and editing abilities with a focus on clarity and impact.
• Ability to translate business objectives into communication strategies with measurable outcomes.
• Experience working with analytics tools (e.g., Power BI, Google Analytics, social media insights) to guide content decisions.
• Strong collaboration skills with comfort working across multiple internal functions and regional/global teams.
• A proactive, go-getter attitude with an innovative mindset driven to elevate the brands presence across platforms.
• Internationally mobile.