Marketing Specialist - B2B Offset Printing & Packaging

A-Z Printers; South Delhi; On-site; INR 300,000 - 400,000; Full time

Benefits offered by this job

Direct management exposure

Large corporate exposure

Growth opportunities

Performance-based progression

Competitive salary 3-4 LPA

Job summary

A-Z Printers is seeking a proactive Marketing Specialist to grow its B2B client base in Delhi. You will lead marketing efforts, generate leads, and manage relationships with corporate, institutional, and publishing clients.

The role requires understanding how buyers procure printing services and direct interaction with procurement teams and decision-makers. Ideal candidates have 2–5 years in B2B marketing/sales, strong communication skills, and a track record in lead generation.

Qualifications

• 2–5 years in B2B marketing or sales.
• Experience in printing/publishing advantageous.
• Strong communication and interpersonal skills.
• Willingness to travel locally for client meetings.
• Cold lead generation via LinkedIn & others is mandatory.

Responsibilities

• Identify and develop new B2B clients and opportunities.
• Generate leads through market research, networking, references, outreach and digital channels.
• Build and maintain strong relationships with clients.
• Present printing solutions and develop accurate quotations with production input.
• Follow up on enquiries and convert leads into orders.

Skills

B2B marketing

Lead generation

Relationship management

Negotiation

Education

Bachelor's in Marketing

Tools

MS Office

Google Workspace

CRM tools

Job description

IMPORTANT : Candidates with Offset printing , Packaging & Corrugation knowledge will be mandatory - this job requires you to understand technical depth as you will be responsible to explain our services to the customer as well as generating leads and maintaing relationships. if you are not capable of the above please do not move further with the application.

Employment Type: Full-Time / On-Site

Experience: 2–5 years or more

About the Role

We are looking for a proactive and results-oriented Marketing Specialist to join our offset printing business and help expand our client base and business relationships - The role will focus on B2B sales and marketing, lead generation, client acquisition, relationship management, and identifying new business opportunities across corporate, institutional, publishing, retail, packaging, and other commercial segments.

The ideal candidate should understand how businesses purchase printing services and be comfortable dealing directly with decision-makers, procurement teams, designers, agencies, and corporate clients.

Key Responsibilities

• Identify and develop new B2B clients and business opportunities
• Generate leads through market research, networking, references, outbound outreach, and digital channels.
• Build and maintain strong relationships with existing and prospective clients.
• Meet clients to understand their printing requirements and develop suitable solutions.
• Prepare quotations and coordinate with the production team to ensure accurate costing and feasibility.
• Follow up on enquiries, quotations, and ongoing opportunities to convert leads into orders.
• Develop relationships with corporate procurement teams, advertising agencies, publishers, educational institutions,
• FMCG companies, retailers, and other organisations requiring commercial printing.
• Monitor competitor activity, market trends, pricing, and emerging opportunities in the printing industry.
• Assist in developing marketing campaigns and promotional material for the company.
• Maintain an organised database of leads, prospects, clients, quotations, and sales activity..
• Achieve agreed monthly and quarterly lead-generation and business-development targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
• 2–5 years of experience in B2B marketing, sales, business development, or a related role.
• Experience in the printing, publishing, advertising, packaging, media, or allied industries will be an advantage.
• Strong communication and interpersonal skills.
• Ability to independently identify and pursue business opportunities.
• Good negotiation and presentation skills.
• Comfortable interacting with senior management, procurement teams, and corporate clients.
• Working knowledge of MS Office/Google Workspace - any additional creative tools & softwares are a plus.
• Willingness to travel locally for client meetings when required.
• A strong understanding of commercial/business environments and the ability to convert relationships into business.
• Proof of work such as previously landed clients is essential.
• Cold lead generation via LinkedIN & others is a mandatory requirement - and the ability to use crm and automation tools is considered a bonus

MANDATORY :

Candidates with Experience & Knowledge in any of the following industries will be eligible:

• Commercial/offset printing
• Corrugated Boxes
• Corporate printing procurement
• Books and publishing
• Packaging and printed promotional material
• Institutional and educational printing

What We Offer

• Competitive salary at 3-4 LPA CTC
• Opportunity to work directly with the management team
• Exposure to large corporate and institutional clients
• Growth opportunity within an established printing business
• Performance-based career progression