Marketing Specialist

Motion; India; Remote; INR 2,338,634 - 3,741,814; Full time

Job summary

A leading transportation solutions company is seeking a Marketing Specialist to manage its social media presence and paid advertising campaigns. The ideal candidate will have 3-5 years in digital marketing, specifically in social media, and be skilled in using various analytics tools to drive results. This role allows for creative collaboration and autonomy to execute strategies that engage and grow the audience on platforms like Instagram and TikTok while working in a remote-first environment.

Qualifications

• 3–5 years in digital marketing, social media, or a related role.
• Proven experience running paid campaigns on various platforms.
• Strong grasp of organic social strategy and short‑form video best practices.

Responsibilities

• Develop and execute content strategies across social media.
• Plan and optimize paid advertising campaigns.
• Track performance and provide actionable insights.

Skills

Digital marketing

Social media management

Content strategy

Analytics tools

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Google Analytics

Job description

About Motion

Motion is a North American transportation solutions company helping fleets save money, move smarter, and operate more efficiently. We partner with carriers of all sizes to provide access to discounted fuel programs, flexible financial services, and powerful digital tools that simplify fleet operations.

Our mission is to remove the friction that trucking companies face every day—whether that’s managing costs on the road, streamlining back‑office processes, or unlocking new ways to grow their business. With Motion, carriers gain a trusted partner who understands the realities of the industry and is building modern solutions to keep them moving forward.

The Role

We're hiring a Marketing Specialist to own our social media presence and paid advertising across Instagram, Facebook, TikTok, and Google Ads. This role is hands‑on across both organic content and performance campaigns—you’ll shape how our brand shows up online and drive measurable results through smart strategy and sharp execution. This is a great role for someone who’s equally comfortable crafting a content calendar and dialing in ROAS on a paid campaign—and who thrives working independently in a remote environment.

What You'll Do

Own our organic social presence

• Develop and execute content strategies across Instagram, Facebook, and TikTok
• Plan, schedule, and publish content that’s on‑brand and built for each platform
• Monitor comments, engage with our community, and grow our following

Run paid advertising campaigns

• Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads
• Manage budgets, set targets, and report on performance against KPIs like ROAS and CPA
• Run A/B tests on creative, copy, and audiences to continuously improve results

Report and iterate

• Track performance across channels using Google Analytics, Meta Business Suite, and platform‑native tools
• Surface insights and translate them into clear next steps
• Stay on top of platform updates, algorithm changes, and emerging trends

Collaborate on creative

• Work with designers or own the creative process directly to produce scroll‑stopping content
• Adapt messaging and formats across platforms—especially short‑form video (Reels, TikToks)

What Success Looks Like (First 60–90 Days)

• A clear, consistent content calendar live across Instagram, Facebook, and TikTok
• Paid campaigns running on Meta, TikTok, and Google with defined targets and reporting in place
• Early performance data reviewed and first round of optimizations made
• A repeatable process for content creation, publishing, and campaign management

Requirements

• 3–5 years in digital marketing, social media, or a related role
• Proven experience running paid campaigns on Meta Ads Manager, TikTok Ads, and Google Ads
• Strong grasp of organic social strategy and short‑form video best practices
• Comfortable with analytics tools and able to translate data into decisions
• Strong written communication skills and a good eye for on‑brand content
• Self‑directed and reliable—you don’t need a lot of hand‑holding to get things done

Nice to Have

• Basic design or video editing skills (Canva, CapCut, Adobe, etc.)
• Experience with marketing automation or CRM tools
• Background in transportation

How We Work

• Remote‑first with high ownership and clear communication
• You’ll have real autonomy over your channels and budget
• We move fast and value people who can make smart tradeoffs and keep things moving