Marketing Manager

Jellico Lifestyle; Panipat; On-site; INR 300,000 - 540,000; Full time

Benefits offered by this job

Direct working relationship with the/f

Budget for shoots and AI tools

Performance-linked incentives

Fast growth path

Job summary

Jellico Lifestyle is seeking a proactive Content Creator to manage daily content across Instagram, Facebook, and YouTube Shorts. You will shoot, edit, and publish reels, product moments and UGC-style videos, while independently ideating concepts and maintaining a zero-miss posting calendar.

You will develop ad creatives for Meta Ads, test variations, and refine based on performance metrics. The role involves community engagement and end-to-end content pipeline ownership.

Qualifications

• Ability to create daily content across multiple platforms (IG, FB, YouTube Shorts)
• Strong video editing and storytelling skills
• Experience building organic audience growth
• Familiarity with ad creatives and performance metrics

Responsibilities

• Create and publish daily content across Instagram, Facebook and YouTube Shorts
• Shoot and edit own reels, product moments, behind-the-scenes and UGC-style videos
• Produce multiple ad creatives for Meta Ads and iterate based on performance
• Engage with followers, manage comments/DMs, and track engagement metrics
• Plan campaigns around festivals or launches and coordinate with CRM channels
• Leverage AI tools for scripting, ideation, and faster editing

Skills

Content creation

Video editing

Social media management

AI tools

Tools

CapCut

Premiere Pro

Canva

Lightroom

Job description

Role & responsibilities: Content Creation (Daily)

• Create and publish content daily across Instagram, Facebook and YouTube Shorts
• Shoot your own content product reels, gifting moments, behind-the-scenes, trends, UGC-style videos
• Ideate independently: you bring the concepts, not just execute them
• Own and maintain a content calendar with zero missed posting days

Editing

• Edit your own reels, photos and short films - CapCut / Premiere Pro / Canva / Lightroom
• Clean cuts, correct pacing, trending audio, readable text overlays and thumbnails

Ad Creatives (Most Important)

• Produce performance ad creatives for Meta Ads - multiple hooks, angles and variations per concept
• Test creatives, read the numbers, and iterate based on what actually converts
• Build a repeatable creative pipeline so the ad account never runs dry

Community & Engagement

• Reply to every comment and DM, daily
• Actively engage with followers, gifting communities and relevant accounts to grow the page organically
• Track reach, saves, shares, CTR and conversions, and report weekly

Campaigns & CRM

• Plan and execute campaigns around festivals, product launches and gifting occasions
• Run WhatsApp and email broadcasts to the existing customer database
• Coordinate influencer/creator seeding, collaborations and content rights

AI Workflow

• Use AI tools daily for scripting, ideation, image/video generation and faster editing
• Comfortable with ChatGPT/Claude, AI image tools, and AI-assisted video editing

Role & responsibilities: Content Creation (Daily)

• Create and publish content daily across Instagram, Facebook and YouTube Shorts
• Shoot your own content product reels, gifting moments, behind-the-scenes, trends, UGC-style videos
• Ideate independently: you bring the concepts, not just execute them
• Own and maintain a content calendar with zero missed posting days

Editing

• Edit your own reels, photos and short films - CapCut / Premiere Pro / Canva / Lightroom
• Clean cuts, correct pacing, trending audio, readable text overlays and thumbnails

Ad Creatives (Most Important)

• Produce performance ad creatives for Meta Ads - multiple hooks, angles and variations per concept
• Test creatives, read the numbers, and iterate based on what actually converts
• Build a repeatable creative pipeline so the ad account never runs dry

Community & Engagement

• Reply to every comment and DM, daily
• Actively engage with followers, gifting communities and relevant accounts to grow the page organically
• Track reach, saves, shares, CTR and conversions, and report weekly

Campaigns & CRM

• Plan and execute campaigns around festivals, product launches and gifting occasions
• Run WhatsApp and email broadcasts to the existing customer database
• Coordinate influencer/creator seeding, collaborations and content rights

AI Workflow

• Use AI tools daily for scripting, ideation, image/video generation and faster editing
• Comfortable with ChatGPT/Claude, AI image tools, and AI-assisted video editing

Preferred candidate profile: 1-3 years in social media or content for a consumer/D2C brand. Freshers with a strong portfolio will be considered.

• Must be able to shoot and edit independently - there is no separate videographer or editor
• Prior experience making ad creatives for Meta is a strong plus
• Comfortable on camera, or able to confidently direct someone who is
• Strong aesthetic sense - you notice bad lighting, weak framing and lazy thumbnails
• Fast execution. We ship daily, not weekly.
• Ownership mindset - you'll be given the goal, not the step-by-step
• Fluent with AI tools as part of daily workflow, not as a novelty

Perks and benefits: Full creative ownership of a growing D2C brand's social presence - your work is the brand's face

• Direct working relationship with the founder, no layers of approval
• Budget for shoots, props and AI/editing tools
• Performance-linked incentives tied to content and ad results
• Fast growth path - this role scales into leading the marketing function as the brand grows