Marketing Specialist — Video & Content

Pixsoffice; India; On-site; INR 450,000 - 650,000; Full time

Job summary

Pixsoffice in India is seeking a Marketing Specialist focused on Video & Content to shepherd ideas from concept through camera-ready execution, ensuring they align with brand strategy and business goals.

You will script, coordinate shoots, edit across short- and long-form formats, publish content on platforms like Instagram and YouTube, and measure impact with data-backed optimization.

Qualifications

• Proven ability to edit video for multiple platforms (short-form and long-form).
• Strong storytelling and scripting skills for video content.
• Experience writing captions, hooks, and briefs for social media.

Responsibilities

• Plan and execute video projects from concept to publishing.
• Edit short- and long-form content with strong narrative and on-brand aesthetics.
• Coordinate shoots, manage assets, and maintain a content calendar.
• Develop platform-specific content strategies for Instagram, YouTube, LinkedIn, and more.
• Collaborate with marketing, product, and design teams to ensure brand consistency.

Skills

Video editing

Content strategy

Copywriting

Analytics

Tools

Adobe Premiere Pro

DaVinci Resolve

Final Cut Pro

CapCut Pro

Canva

Adobe Photoshop

After Effects

Job description

Job Description: Marketing Specialist — Video & Content

Role Overview

We're looking for a creative storyteller and strategic thinker who can take a brand from concept to camera-ready — and measure the impact every step of the way. In this role, you'll own the full content lifecycle: scripting, filming coordination, editing, publishing, and optimizing content across digital platforms. If you get excited by the challenge of turning a blank timeline into a scroll-stopping video that actually drives results, this role was built for you.

Key Responsibilities

Video Production (Pre- to Post-Production)

• Plan and execute video projects from concept development and scripting through final delivery and publishing
• Edit short-form content (Reels,YouTube Shorts, ads) and long-form content (brand documentaries, tutorials, webinars) with sharp pacing, strong narrative, and on-brand aesthetics
• Handle color grading, audio mixing, motion graphics, captions, and export optimization for each platform
• Coordinate shoot logistics including scheduling, equipment prep, and on-site direction where required
• Maintain an organized asset library (raw footage, graphics, templates, brand files)
• Build and manage a content calendar aligned with campaign goals, product launches, and seasonal moments
• Develop platform-specific content strategies for Instagram, YouTube, LinkedIn, and other relevant channels
• Write compelling scripts, captions, hooks, and calls-to-action tailored to each platform's format and audience
• Repurpose long-form content into snackable short-form clips, carousels, email snippets, and blog excerpts
• Collaborate cross-functionally with the marketing, product, and design teams to ensure brand consistency

Performance Tracking & Optimization

• Monitor key content metrics (views, reach, engagement rate, click-through rate, watch time, conversions) using native analytics and third-party tools
• Generate regular performance reports with insights and data-backed recommendations
• A/B test content formats, thumbnails, hooks, and posting times to improve ongoing performance
• Stay current on algorithm changes, emerging content formats, and platform trends

Qualifications & Requirements

• 1+ year of professional experience in marketing, content creation, or video production (agency, in-house, or freelance)
• Demonstrated proficiency in at least one professional video editing tool:
• Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut Pro
• Experience creating content for at least two major social media platforms (Instagram
• Solid understanding of short-form video best practices (aspect ratios, caption formats, hook structure, retention editing)
• Familiarity with design tools such as Canva or Adobe Photoshop for thumbnails, graphics, and templates
• Strong copywriting skills — able to write scripts, captions, and briefs independently
• Portfolio or reel demonstrating past video work (required — applicants without a portfolio will not be considered)

Nice-to-Haves (Bonus Points)

• Experience with Adobe After Effects or motion graphics
• Familiarity with SEO principles as applied to video content (YouTube SEO, metadata, tags)
• Experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot) or CRM tools
• Photography skills and comfort operating a DSLR or mirrorless camera
• Basic knowledge of paid social advertising (Meta Ads, TikTok Ads)
• Experience working in a startup or fast-paced agency environment
• Knowledge of AI-assisted content tools (e.g., Descript, CapCut AI, Runway ML)