Digital Marketing Manager

Sorta Famous; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

A dynamic marketing agency in Mumbai is seeking a digital marketer who can drive brand growth through creative and data-driven strategies. The role involves planning content strategies, managing Meta and Google Ads campaigns, and analyzing performance metrics to optimize outreach. Candidates should possess a strong understanding of social media trends, excellent copywriting skills, and proficiency in tools like Google Analytics. If you thrive in a fast-paced environment focused on results, this position is for you.

Qualifications

• Proven experience in digital marketing and advertising.
• Strong understanding of social media platforms and trends.
• Ability to track and analyze data for campaign optimization.

Responsibilities

• Plan and execute content strategies for social media.
• Create and manage ad campaigns on Meta and Google.
• Monitor performance and make data-driven improvements.

Skills

Creativity

Analytical mindset

Digital marketing strategies

Content management

SEO knowledge

Tools

Meta Business Suite

Google Ads

Google Analytics

Canva

Job description

We are looking for a digital marketer who isn’t just familiar with ads & content — but understands growth. Someone who knows how to drive reach, leads, conversions, and visibility for brands.

If you can think creatively, execute fast, and track numbers — you’ll thrive here.

Key Responsibilities

Content & Social Media

• Plan monthly content strategy for Instagram + LinkedIn
• Manage posting calendars, captions, and brand tone
• Work with design/content teams to publish output consistently
• Monitor engagement, community response + trend alignment

Performance Marketing

• Create and manage Meta + Google Ads campaigns
• Analyze data & optimize campaigns weekly for performance
• Build target audience sets + remarketing funnels

SEO + Website

Analytics & Reporting

• Track insights across campaigns, social media, website, ads
• Prepare weekly & monthly performance dashboards
• Identify what’s working, what’s not, and plan improvement steps

Influencer & Brand Collaborations

• Build brand visibility through creators & digital partnerships
• Strong understanding of digital channels (IG, Meta Ads, Google, SEO)
• Creative thinking & analytical mindset — balance of art & numbers
• Good copywriting for ads, captions, and hooks
• Proficiency in Meta Business Suite, Google Ads, Analytics, Canva
• Data-driven, fast execution, growth-focused approach
• Comfortable working with performance targets & deadlines

Who You Are

• You’re curious, experimental, updated on trends
• You love testing ideas instead of playing safe
• You think in funnels, not just posts
• You value results over noise