Marketing Specialist

Thrillophilia.com; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Thrillophilia is searching for two performance marketers to own scalable Meta campaigns and end-to-end growth strategies. You will identify audiences, craft experiments, and optimize unit economics while coordinating with creative, product, analytics, and destination teams to accelerate growth.

The role emphasizes hands-on management of budgets, rigorous testing, and data-driven decision-making to improve ROAS and revenue at scale.

Qualifications

• 4–10 years hands-on performance marketing experience
• Scaled Meta for a D2C, consumer-tech, travel or high-consideration brand
• Deep understanding of bidding, attribution, tracking, experimentation and funnel economics
• Know what makes performance creative convert and be comfortable with dashboards

Responsibilities

• Own growth from audience identification to experimentation and scaling
• Build and scale Meta acquisition across prospecting, retargeting and full-funnel campaigns
• Own CAC, ROAS, contribution margin, lead quality and revenue
• Develop a rigorous creative-testing engine across hooks, formats, offers, destinations and cohorts
• Translate campaign data into briefs for creators, designers and copywriters
• Diagnose performance across creative fatigue, audience saturation, landing pages, funnel leakage and sales conversion
• Build measurement systems across attribution, incrementality, cohort quality and blended efficiency
• Manage Google Search, Performance Max, YouTube and emerging channels
• Use AI to analyse performance, generate hypotheses, mine customer insights and accelerate experimentation
• Build AI-led workflows for reporting, anomaly detection, creative intelligence and campaign QA
• Work closely with creative, product, analytics, sales and destination teams

Skills

Performance marketing

Meta ads

Experimentation

Analytics

AI tooling

Education

Bachelor's degree

Tools

GA4

GTM

Meta CAPI

Job description

Thrillophilia is building the world’s most exciting Experience Company, helping millions of travellers discover and book tours and experiences across 55+ countries.

We’re now looking for two sharp, Meta-first performance marketers who can help scale customized travel at a serious level.

This is not a “manage campaigns and send reports” role.

You will own growth, from identifying the right audience and creative insight to building experiments, improving unit economics and scaling what works.

What you’ll own:

• Build and scale Meta acquisition across prospecting, retargeting and full-funnel campaigns
• Own CAC, ROAS, contribution margin, lead quality and revenue—not vanity metrics
• Develop a rigorous creative-testing engine across hooks, formats, offers, destinations and customer cohorts
• Translate campaign data into briefs for creators, designers, editors and copywriters
• Diagnose performance across creative fatigue, audience saturation, landing pages, funnel leakage and sales conversion
• Build measurement systems across attribution, incrementality, cohort quality and blended efficiency
• Manage Google Search, Performance Max, YouTube and emerging acquisition channels
• Use AI to analyse performance, generate hypotheses, mine customer insights and accelerate experimentation
• Build AI-led workflows for reporting, anomaly detection, creative intelligence, competitor tracking and campaign QA
• Work closely with creative, product, analytics, sales and destination teams

You’ll be a strong fit if you:

• Have 4–10 years of hands‑on performance marketing experience
• Have scaled Meta for a D2C, consumer‑tech, travel or high‑consideration brand
• Can demonstrate meaningful budgets managed and measurable business outcomes
• Understand bidding, account structure, attribution, tracking, experimentation and funnel economics deeply
• Know what makes performance creative convert—not merely how to launch ads
• Are comfortable with GA4, GTM, Meta CAPI, dashboards and marketing analytics
• Use AI practically to improve the speed and quality of your work
• Think independently, move fast and challenge assumptions with data
• Have a strong academic foundation—but your work will matter far more than your college

Why Thrillophilia?

• A category with enormous headroom
• Millions of customers and thousands of travel products to experiment with
• High creative variety across destinations, audiences and purchase occasions
• The opportunity to combine performance, brand, data and AI at meaningful scale
• High ownership with direct visibility into business outcomes

If your idea of performance marketing is launching campaigns and watching ROAS, this role isn’t for you.

If you know how to build the system that improves ROAS, we should talk.