Performance Marketing Lead

Heads Up For Tails; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Heads Up For Tails in Gurugram seeks a Lead – Performance Marketing to steer digital acquisition and retention across Meta, Google, and paid channels. This role demands a strategic thinker with hands-on execution ability to optimize campaigns and grow revenue.

The ideal candidate will have 5–7 years in performance marketing within a D2C/e-commerce environment, proven ROI improvements, and strong proficiency in analytics, CRM, and CRO.

Qualifications

• 5–7 years of hands-on experience in performance marketing.
• Proven track record of scaling campaigns with measurable business impact in a D2C/e-commerce setup.
• Strong understanding of performance marketing metrics including CTR, CPC, CPA, CAC, ROAS, LTV, and retention metrics.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and performance reporting tools.
• Experience in retention marketing, CRM and customer engagement strategies.
• Strong understanding of Conversion Rate Optimization (CRO) principles and experimentation frameworks.
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for data analysis and business presentations.
• Good understanding of creative strategy, ad copy performance, and conversion-focused marketing.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution capabilities.

Responsibilities

• Lead and scale performance marketing campaigns across Meta, Google, and other digital acquisition channels
• Own campaign strategy, execution, optimization, budgeting, and scaling across platforms
• Drive customer acquisition, retention, and revenue growth while optimizing CAC, CPA, ROAS, and funnel performance
• Own marketing budgets and P&L to ensure profitable and sustainable growth
• Develop audience targeting, retargeting, CRM, and lifecycle marketing strategies to improve retention and customer lifetime value
• Drive CRO initiatives and run A/B tests across creatives, audiences, ad copies, and landing pages
• Analyze campaign and website performance data to identify insights and growth opportunities
• Collaborate with creative, content, product, and brand teams to build high-performing campaigns
• Build reports and performance dashboards for leadership stakeholders
• Lead and mentor team members to ensure strong execution and best practices across performance marketing

Skills

Performance marketing

Meta Ads

Google Ads

Retention marketing

CRM

CRO

Data analysis

Excel/Sheets

PowerPoint/Slides

Stakeholder management

Tools

Meta Ads Manager

Google Ads

Google Analytics

Performance reporting tools

Job description

About The Role

We are looking for a highly analytical and growth-oriented Lead – Performance Marketing to drive and scale our digital acquisition and retention efforts across Meta, Google, and other paid marketing channels. This role requires a strong understanding of performance marketing, retention strategies and revenue growth, along with the ability to lead end-to-end campaign strategy and execution.

About The Role

We are looking for a highly analytical and growth-oriented Lead – Performance Marketing to drive and scale our digital acquisition and retention efforts across Meta, Google, and other paid marketing channels. This role requires a strong understanding of performance marketing, retention strategies and revenue growth, along with the ability to lead end-to-end campaign strategy and execution.
The ideal candidate will have 5–7 years of experience in performance marketing, preferably within a D2C/e-commerce environment, and a proven track record of scaling campaigns while maintaining strong ROI metrics.

Responsibilities

• Lead and scale performance marketing campaigns across Meta, Google, and other digital acquisition channels
• Own campaign strategy, execution, optimization, budgeting, and scaling across platforms
• Drive customer acquisition, retention, and revenue growth while optimizing CAC, CPA, ROAS, and funnel performance
• Own marketing budgets and P&L to ensure profitable and sustainable growth
• Develop audience targeting, retargeting, CRM, and lifecycle marketing strategies to improve retention and customer lifetime value
• Drive CRO initiatives and run A/B tests across creatives, audiences, ad copies, and landing pages
• Analyze campaign and website performance data to identify insights and growth opportunities
• Collaborate with creative, content, product, and brand teams to build high-performing campaigns
• Build reports and performance dashboards for leadership stakeholders
• Lead and mentor team members to ensure strong execution and best practices across performance marketing

Qualifications

• 5–7 years of hands‑on experience in performance marketing with expertise across Meta Ads and Google Ads
• Proven track record of scaling campaigns with measurable business impact in a D2C/e‑commerce setup
• Strong understanding of performance marketing metrics including CTR, CPC, CPA, CAC, ROAS, LTV, and retention metrics
• Hands‑on experience with Meta Ads Manager, Google Ads, Google Analytics, and performance reporting tools
• Experience in retention marketing, CRM and customer engagement strategies
• Strong understanding of Conversion Rate Optimization (CRO) principles and experimentation frameworks
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for data analysis and business presentations
• Good understanding of creative strategy, ad copy performance, and conversion‑focused marketing
• Strong analytical, problem‑solving, and stakeholder management skills
• Ability to thrive in a fast‑paced, high‑growth environment with strong ownership and execution capabilities

Why HUFT?

• Be part of one of India's most loved pet care brands at a genuinely exciting phase of growth.
• Work in a fast‑moving, high‑ownership environment where your decisions visibly move the needle.
• Collaborate with a passionate team that takes pets seriously — and has fun doing it.
• Competitive compensation with performance upside.

Skills: performance marketing,google,crm,meta,campaigns