Marketing Specialist

GKSP Racking Pvt. Ltd.; Ghaziabad District; On-site; INR 450,000 - 750,000; Full time

Job summary

GKSP Racking Pvt. Ltd. in Ghaziabad is seeking a Marketing Specialist to plan and execute campaigns across digital and offline channels, coordinating with the sales team and internal stakeholders to boost brand awareness and lead generation.

You will analyze market insights, create compelling content, support events, track performance, and prepare reports to ensure consistent messaging and a strong market presence. The role requires on-site work in Ghaziabad and a marketing-focused degree.

Qualifications

• Strong communication and customer service skills to engage clients, stakeholders, and internal teams.
• Market research and marketing strategy to analyze trends and plan campaigns.
• Sales and business development skills to support lead generation and collaboration with the sales team.
• Proficiency in digital marketing tools, social media management, and basic data analysis or reporting.
• Experience in marketing, preferably in manufacturing, industrial solutions, or B2B environments.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Ability to work on-site in Ghaziabad, manage multiple projects, and meet deadlines in a fast-paced environment.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Conduct market research and analyze customer and competitor insights.
• Coordinate with the sales team and develop marketing strategies to boost brand awareness and lead generation.
• Create and manage marketing content and support customer-facing initiatives.
• Assist in organizing promotional events or trade shows and track campaign performance.
• Prepare reports and collaborate with internal teams to ensure consistent messaging.

Skills

Communication

Customer service

Market research

Marketing strategy

Sales

Business development

Digital marketing

Social media management

Data analysis

Reporting

Education

Bachelor's degree in Marketing

Tools

Social media management tools

Digital analytics tools

Job description

Company Description

GKSP Racking Pvt. Ltd. is a specialized provider of modern storage and racking solutions designed to make residential, commercial, and industrial spaces more organized and efficient. The company focuses on combining functionality with thoughtful design, helping clients transform cluttered areas into streamlined environments. With an emphasis on cutting-edge technology, GKSP Racking Pvt. Ltd. offers innovative systems that can be tailored to diverse storage needs. Team members contribute to solutions that enhance both the usability and aesthetics of living and working spaces, supporting clients in optimizing their overall operations.

Role Description

The Marketing Specialist is a full-time, on-site role based in Ghaziabad. This position is responsible for planning and executing marketing campaigns that promote GKSP Racking Pvt. Ltd.’s storage solutions across digital and offline channels. Day-to-day tasks include conducting market research, analyzing customer and competitor insights, coordinating with the sales team, and developing marketing strategies to increase brand awareness and lead generation. The Marketing Specialist will create and manage marketing content, support customer-facing initiatives, and assist in organizing promotional events or trade shows. This role also involves tracking campaign performance, preparing reports, and collaborating with internal teams to ensure consistent messaging and a strong market presence.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage effectively with clients, stakeholders, and internal teams.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify opportunities, and develop targeted marketing plans.
• Candidates should possess Sales and related business development skills to support lead generation, conversion, and cross-functional collaboration with the sales team.
• Candidates should ideally have proficiency in digital marketing tools, social media management, and basic data analysis or reporting.
• Relevant experience in marketing, preferably in manufacturing, industrial solutions, or B2B environments, is beneficial.
• A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Ability to work on-site in Ghaziabad, manage multiple projects, and meet deadlines in a fast-paced environment.