Marketing Specialist

SK Offset; Meerut; On-site; INR 350,000 - 550,000; Full time

Job summary

SK Offset Ltd., Meerut, is seeking a Marketing Specialist to develop and execute strategies promoting printing and packaging solutions. The role involves market research, competitor analysis, and identifying new business opportunities for startups, SMEs, and large brands.

You will collaborate with sales and production to craft marketing materials and run promotional activities. The ideal candidate will have strong communication, customer service, and market research skills, with experience in

Qualifications

• Strong communication and customer service skills.
• Market research to analyze trends and needs.
• Plan and optimize campaigns for printing and packaging services.
• Support lead generation, conversions, and account growth.
• Proficiency in digital marketing tools is beneficial.
• On-site work requirement in Meerut.
• Prior experience in B2B marketing is advantageous.

Responsibilities

• Develop and execute marketing strategies to promote SK Offset’s solutions.
• Conduct market research and monitor competitor activities.
• Identify new business opportunities and customer segments.
• Collaborate with sales and production to create marketing materials.
• Manage promotional activities and support brand positioning across channels.
• Engage with clients, respond to inquiries, and provide customer service.
• Maintain relationships to drive repeat business and revenue growth.

Skills

Communication

Customer Service

Market Research

Marketing Strategy

Sales Skills

Digital Marketing

Education

Bachelor's degree in Marketing

Job description

Company Description SK Offset Ltd. is a printing and packaging company based in Meerut, India, serving startups, SMEs, and large industrial brands across Uttar Pradesh and PAN India. With over 50 years of industry experience, the company specializes in offset printing, custom packaging, and label printing that enhance product presentation and brand identity. Its end-to-end services cover folding and mono cartons, corrugated boxes, pressure-sensitive labels, FMCG and pharmaceutical packaging, and commercial printing. Supported by modern infrastructure, advanced printing technology, and strict quality control standards, SK Offset delivers accurate color reproduction, consistent print quality, durable packaging solutions, and timely bulk order fulfillment. The company follows a customer-focused approach and aims to create packaging that builds brand value and drives product success.

Role Description This is a full-time, on-site Marketing Specialist role based in Meerut. The Marketing Specialist will develop and execute marketing strategies to promote SK Offset’s printing and packaging solutions, including campaigns targeting startups, SMEs, and large industrial brands. Responsibilities include conducting market research, analyzing competitor activities, and identifying new business opportunities and customer segments. The role involves collaborating with sales and production teams to create marketing materials, manage promotional activities, and support brand positioning across digital and offline channels. The Marketing Specialist will also engage with clients, respond to inquiries, provide customer service support, and maintain strong relationships to drive repeat business and revenue growth.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact effectively with clients and internal teams.
• Candidates should possess Market Research skills to analyze trends, customer needs, and competitor activity.
• Candidates should possess Marketing Strategy skills to plan, execute, and optimize campaigns for printing and packaging services.
• Candidates should possess Sales skills to support lead generation, conversion efforts, and account growth.
• Proficiency in basic digital marketing tools and platforms (e.g., social media, email marketing) is beneficial.
• Ability to work on-site in Meerut, manage multiple projects, and meet deadlines in a fast-paced environment.
• Prior experience in B2B marketing, print, packaging, or manufacturing industries is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.