Marketing Coordinator

Svarn Group; Faridabad District; On-site; INR 450,000 - 650,000; Full time

Job summary

Svarn Group in India seeks a Marketing Coordinator to build and manage core marketing channels, including website, LinkedIn, and email automation, driving B2B content and campaigns for industrial products. You will work with SBUs, launch multi-channel campaigns, create sales materials, map the competitive landscape, and coordinate events and webinars while tracking performance and CRM data.

The role blends strategic thinking with hands-on execution in a fast-growing group environment, requiring

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• MBA / PGDM in Marketing, or a postgraduate qualification in Communications or Digital Marketing.
• Certifications in digital marketing, SEO/SEM, or marketing automation (eg, Google Ads, HubSpot, LinkedIn Marketing).

Responsibilities

• Assist in setting up and managing foundational channels (website, LinkedIn, email automation).
• Write and coordinate B2B content such as case studies, whitepapers, and pitch decks.
• Coordinate with SBU heads to identify marketing needs and translate into content and campaigns.
• Launch and track multi-channel campaigns (email, SEO, paid ads) to capture qualified leads.
• Create sales sheets, product presentations, and promotional materials for corporate clients.
• Map out the competitive landscape and refine B2B messaging by buyer segments.
• Maintain connections with media houses and trade publications for external visibility.
• Plan and manage webinars and trade shows to generate industry awareness.
• Set up tracking metrics to monitor campaign performance and feed leads into CRM.

Skills

AI in Marketing

Social Media Management

Lead Generation

B2B Marketing

LinkedIn Marketing

Event Management

Public Relations

Market Research

Sales Enablement

Budgeting

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field

MBA / PGDM in Marketing, or a postgraduate qualification in Communications or Digital Marketing

Digital marketing certifications (eg, Google Ads, HubSpot, LinkedIn Marketing)

Job description

Job Summary

Marketing Coordinator

Department: Marketing

Location: Faridabad

Job Type: Full Time

Responsibilities

• Assist in setting up and managing foundational channels, including the company website, corporate LinkedIn page, and email automation tools.
• Write and coordinate B2B content such as case studies, whitepapers, and introductory pitch decks.
• Coordinate with SBU heads to identify their marketing and communication needs, and translate these into content, campaigns, and messaging plans.
• Launch and track multi-channel campaigns - email marketing, SEO, and paid ads - designed to capture qualified business leads.
• Create sales sheets, product presentations, and promotional materials that empower the sales team to pitch effectively to corporate clients.
• Map out the competitive landscape, analyse target buyer segments, and identify pain points to refine B2B messaging.
• Create and maintain connections with media houses and trade publications to build the organisations external visibility and coverage.
• Plan and manage logistics for digital webinars and corporate trade shows to generate early industry awareness.
• Set up basic tracking metrics to monitor campaign performance and ensure all incoming leads are cleanly fed into the CRM system.

Qualifications

• Essential: Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• Preferred: MBA / PGDM in Marketing, or a postgraduate qualification in Communications or Digital Marketing.
• Desirable: Certifications in digital marketing, SEO/SEM, or marketing automation (eg, Google Ads, HubSpot, LinkedIn Marketing).

Experience

• Overall: 3-5 years of hands‑on marketing experience, with at least 2 years in a B2B environment - ideally manufacturing, engineering, industrial products, or infrastructure.
• Campaigns: Proven track record of planning and running multi-channel campaigns (email, SEO, paid digital, LinkedIn) with measurable lead‑generation outcomes.
• Content: Experience producing B2B content - case studies, whitepapers, brochures, and sales decks - for technical and corporate audiences.
• Events: Exposure to coordinating trade shows, exhibitions, and webinars, including vendor, budget, and logistics management.
• Media: Working relationships with media houses, PR agencies, or trade publications will be a strong advantage.
• Structure: Experience in a multi‑business or group set‑up, working alongside several business heads or SBUs, is preferred.
• AI in Marketing: Working knowledge of AI tools for marketing - content and copy generation (eg, ChatGPT, Claude, Gemini), design and visuals (eg, Canva AI, Midjourney), and AI features in CRM, SEO, and campaign analytics - used hands‑on to speed up output and sharpen targeting.

Candidate Profile

The ideal candidate is a hands‑on builder - as comfortable drafting a whitepaper in the morning as chasing an exhibition vendor in the afternoon. They bring structure to a young function and energy to every brief.

• Builder: A self‑starter who enjoys setting things up from scratch and is comfortable with the ambiguity of a function in its early stages.
• Organised: Process‑driven and detail‑conscious - keeps calendars, trackers, and CRM records clean without being chased.
• Stakeholder‑savvy: Works confidently with senior SBU heads, sales teams, and agencies, and holds people to timelines with tact.
• Curious: Genuinely interested in industrial and technical products, and able to turn engineering features into clear business benefits.
• Data‑minded: Reads campaign numbers as closely as creative, and lets results - not opinions - shape the next move.
• Communicator: Polished business writer with clear, confident spoken English and Hindi.
• Mobile: Willing to travel as required for trade shows, events, and SBU visits.
• Character: Collaborative, low‑ego, and accountable - owns outcomes, not just tasks.

Job Requirements Details

Educational Qualifications

• Diploma
• Bachelors Degree
• Masters Degree
• Professional Certification

Additional Skills

• Social Media Management
• Budgeting
• B2B Marketing
• AI Proficiency
• LinkedIn Marketing
• Lead Generation
• Trade Shows
• Public Relations
• Event Management
• Market Research
• Sales Enablement

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.