Marketing Specialist

SHREEJI CRANE - India; Vapi; On-site; INR 450,000 - 650,000; Full time

Job summary

SHREEJI CRANE - India in Vapi is seeking a Marketing Specialist to plan and execute campaigns, create brochures and digital content, and coordinate with the sales team. You will conduct market research, analyze competitors, and maintain lead databases while supporting sales with presentations and materials.

Based on a hands-on, onsite environment, you will manage local promotional events, respond to customer inquiries, and prepare regular performance reports to refine strategies and drive

Qualifications

• Strong communication and customer service skills for client interactions and internal collaboration.
• Experience in market research to understand industry trends and customer needs.
• Proven ability to support sales and generate marketing leads.
• Knowledge of marketing strategy, campaign planning, branding, and basic analytics.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.
• Proficiency with MS Office; familiarity with social media or email marketing platforms is a plus.

Responsibilities

• Plan and execute marketing campaigns for SHREEJI CRANE - India products/services.
• Prepare brochures and digital content; coordinate with sales teams.
• Conduct market research and analyze competitor activities.
• Maintain customer and lead databases; generate sales opportunities.
• Support sales with presentations and marketing materials; manage local events.

Skills

Communication

Market Research

Sales Support

Marketing Strategy

MS Office

B2B Marketing

Education

Bachelor's degree in Marketing or related field

Tools

CRM (optional)

Job description

Company Description

SHREEJI CRANE - India is an industrial crane and lifting solutions provider based in Vapi, Gujarat, serving clients across regional manufacturing and industrial hubs. Located in the GIDC industrial estate in Vapi, the company operates close to its core customer base, enabling responsive service and support. SHREEJI CRANE - India focuses on reliable products and practical solutions tailored to the needs of factories and production facilities. Team members work in a hands-on environment, collaborating with operations, sales, and service teams to support growth and customer satisfaction.

Role Description

The Marketing Specialist role is a full-time, on-site position based in Vapi. The specialist is responsible for planning and executing marketing activities that promote SHREEJI CRANE - India’s products and services, including developing marketing campaigns, preparing brochures and digital content, and coordinating with sales teams. Day-to-day tasks include conducting market research, analyzing competitor activities, maintaining customer and lead databases, and supporting sales with presentations and materials. The role also involves managing local promotional events, handling customer inquiries in coordination with customer service, and preparing regular reports on marketing performance and lead generation. The Marketing Specialist works closely with management to refine marketing strategies and contribute to sustainable business growth.

Qualifications

• Strong Communication and Customer Service skills to interact effectively with clients, internal teams, and vendors.
• Experience in Market Research to understand industry trends, customer needs, and competitor offerings.
• Proven ability in Sales support and lead generation, working with sales teams to convert marketing opportunities.
• Practical knowledge of Marketing Strategy, including campaign planning, branding, and basic analytics.
• Relevant bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Basic proficiency with office and digital tools (e.g., MS Office, spreadsheets, presentations; social media or email marketing platforms is an advantage).
• Ability to work on-site in Vapi, manage multiple tasks, and collaborate in a fast-paced industrial environment.
• Prior experience in B2B or industrial products marketing is a plus but not mandatory.