Marketing Specialist

Whyte Farms; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Whyte Farms is seeking a strategic Brand Marketing Lead to sculpt the brand story, drive growth, and oversee integrated campaigns in a fast-moving D2C environment.

You will blend creativity with data, manage campaigns across digital, PR, influencer work, SEO and content creation, and track performance with a robust measurement framework. This role suits a data-driven marketer with strong cross-functional skills.

Qualifications

• Hands-on experience in brand marketing, digital marketing, influencer partnerships, PR, and SEO.
• Strong analytical mindset with data-driven decision-making and market insights.
• Excellent stakeholder management and problem-solving abilities.
• Experience in a D2C brand or FMCG is a plus.

Responsibilities

• Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.
• Monitor campaign effectiveness using KPIs like impressions, engagement, and conversions.
• Continuously innovate brand-building initiatives and optimize spend for ROI.
• Develop and execute the overall brand strategy and improve market visibility.
• Leverage data analytics and market research to understand consumer behavior and trends.
• Oversee content creation, press materials, newsletters, and website content.
• Align influencer marketing, PR, and SEO to maximize reach and quality impressions.
• Oversee artwork, branding claims, and regulatory compliance for marketing materials.

Skills

Brand marketing

Digital marketing

Influencer partnerships

PR & media relations

SEO & content strategy

Education

Bachelor's/MBA in Marketing

Tools

Google Analytics

SEO tools

CRM tools

Job description

You will be responsible for driving the overall brand story. You will work on brand positioning, market growth, consumer insights and integrated marketing campaigns to enhance brand visibility. This role requires a strategic thinker who can blend creativity with data-driven decision-making to elevate the brand and drive business success.

Key Responsibilities:

Campaign Development & Execution

• Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.
• Monitor campaign effectiveness through key performance indicators (KPIs) such as brand impressions, engagement rates, and conversion metrics.
• Continuously innovate and implement new brand-building initiatives.

Brand Strategy & Market Positioning

• Develop and execute the overall brand strategy.
• Track and improve brand visibility including market share.

Consumer Insights & Market Research

• Leverage data analytics and market research to understand consumer behavior, preferences and emerging trends.
• Conduct research on already launched products and provide insights for continuous improvement.
• Oversee the development of high-impact storytelling and content creation for various channels.
• Align influencer marketing, PR, and SEO efforts to maximize brand reach and quality impressions.
• Supervise the creation of press releases, newsletters, website content, and other communication materials.

Reporting & Performance Measurement

• Establish a robust measurement framework to assess brand performance and campaign impact.
• Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment (ROI).

Project Management & Compliance

• Oversee artwork, branding claims, and regulatory compliance for marketing materials.
• Manage multiple projects, ensuring timely execution and budget adherence.

Key Requirements:

• Hands-on experience in brand marketing, digital marketing, influencer partnerships, PR, and SEO.
• Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking. Data-driven marketer who understands customer insights and campaign analytics.
• Strong problem-solving, decision-making, and stakeholder management capabilities.
• Proficiency invdata-driven marketing tools.
• Experience in a D2C brand or FMCG industry is a plus.