Digital Marketing executive

Digitalnest; Hyderabad; On-site; INR 400,000 - 550,000; Full time

Job summary

Digitalnest is seeking a dynamic Digital Marketing Specialist to drive our brand’s online presence and growth. You will develop and execute data-driven strategies across SEO, social media, and paid campaigns to attract qualified traffic and convert leads.

You will collaborate with cross-functional teams, analyze performance with Google Analytics, and stay ahead of industry trends to position Digitalnest as a leader in the digital space.

Qualifications

• Proven experience in delivering measurable digital campaigns.
• Strong SEO knowledge and ability to optimize content.
• Expertise in social media strategy and creative content.
• Experience with analytics tools to track KPI performance.
• Bachelor’s degree in marketing or related field.

Responsibilities

• Develop and execute data-driven digital marketing strategies.
• Increase brand awareness and drive qualified traffic.
• Manage social media with platform-specific content.
• Plan and optimize SEO for higher search rankings.
• Plan, launch and manage paid campaigns on Meta platforms.
• Monitor and report on campaign performance using analytics.
• Collaborate with cross-functional teams on campaigns.

Skills

Digital marketing

SEO

Social media management

Content creation

Data analysis

Paid advertising

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Search Console

Meta Ads Manager

Job description

We are seeking a dynamic Digital Marketing Specialist to drive our brand’s online presence and growth. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, attract targeted traffic, and convert leads into customers. Your expertise in content creation, data analysis, and digital advertising will be instrumental in shaping our marketing initiatives and achieving key business objectives. By leveraging cutting-edge tools and staying ahead of industry trends, you will play a pivotal role in positioning our brand as a leader in the digital space.

Responsibilities:

• Develop and implement data-driven digital marketing strategies to increase brand awareness and drive qualified traffic to our website.
  
• Manage and grow our social media presence by creating compelling, platform-specific content that fosters engagement and strengthens brand loyalty.
  
• Conduct in-depth keyword research and apply SEO best practices to optimize website content for higher search engine rankings.
  
• Plan, launch, and manage targeted digital advertising campaigns across Facebook and Instagram to maximize reach, engagement, and conversion rates.
  
• Monitor, analyze, and report on key performance metrics using analytics tools to evaluate campaign effectiveness and inform strategic adjustments.
  
• Collaborate with cross-functional marketing teams to conceptualize and execute innovative, results-oriented marketing campaigns aligned with company goals.
  
• Proactively research and integrate emerging digital marketing trends, tools, and technologies to maintain a competitive edge.
  

Requirements

Requirements:

• Proven experience in digital marketing, with a strong portfolio of successful campaigns and measurable results.
  
• Proficiency in SEO techniques, social media management platforms, and paid advertising tools (e.g., Meta Ads Manager).
  
• Strong analytical skills with experience using Google Analytics, Google Search Console, and other performance tracking tools.
  
• Excellent written and visual content creation abilities, with a keen eye for brand consistency and audience engagement.
  
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with competing deadlines.
  
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  
• Familiarity with ${platforms} and ${tools} is highly desirable.