Digital Marketing Specialist

Unique World Robotics; Ernakulam; On-site; INR 500,000 - 1,200,000; Full time

Job summary

A forward-thinking technology firm in India is seeking a creative and data-driven marketing strategist to lead integrated marketing campaigns. The ideal candidate will develop strategic marketing plans, analyze market trends, and collaborate across teams to enhance brand awareness and customer engagement. Requirements include a Bachelor’s degree in a related field and 3-5 years of experience in marketing strategy, with strong skills in digital marketing channels and analytical capabilities.

Qualifications

• 3-5 years of experience in marketing strategy, preferably in B2B/B2C sectors.
• Strong understanding of digital marketing channels, SEO, paid advertising, and content marketing.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Conduct market research and competitor analysis to identify opportunities.
• Design campaigns across digital channels and offline platforms.

Skills

Strategic Planning

Market Research & Analysis

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Marketo

Job description

We are looking for a creative and data-driven marketing strategist or a specialist to lead and execute integrated marketing campaigns that drive brand awareness, engagement, and customer acquisition. The ideal candidate will be responsible for developing strategic marketing plans, analysing market trends, and collaborating across teams to ensure alignment with business goals.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives, brand positioning, and customer personas.
• Conduct market research and competitor analysis to identify opportunities, threats, and customer preferences.
• Design campaigns across digital channels (social media, email, content, SEO, PPC), and offline platforms where applicable.
• Work closely with product, sales, and creative teams to ensure marketing initiatives are aligned with brand voice and customer needs.
• Monitor campaign performance through analytics tools and adjust strategies to optimize ROI.
• Build content calendars, lead generation campaigns, and customer engagement initiatives.
• Collaborate with external vendors, influencers, and media partners as needed.
• Manage budgets and ensure efficient allocation of resources for marketing projects.
• Stay updated on industry trends, emerging platforms, and best practices.
• Prepare reports and presentations for stakeholders with actionable insights and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in marketing strategy, preferably in B2B/B2C sectors.
• Strong understanding of digital marketing channels, SEO, paid advertising, and content marketing.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Excellent communication, collaboration, and project management skills.
• Experience with marketing automation tools (HubSpot, Marketo, etc.).
• Knowledge of graphic design principles and content creation.
• Experience with CRM platforms and customer segmentation.
• Creative thinking with problem-solving capabilities.

Key Skills

• Strategic Planning
• Market Research & Analysis