Marketing Specialist

RAPSYS TECHNOLOGIES PTE. LTD.; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

RAPSYS TECHNOLOGIES PTE. LTD. is seeking a Marketing Specialist in Mumbai to develop and execute brand marketing strategies aligned with business goals. The role involves leading creative production and managing marketing operations. Candidates should have 4–6 years of experience in brand marketing, strong project management skills, and a solid understanding of digital platforms. This position offers an opportunity to work with cross-functional teams and drive marketing initiatives forward.

Qualifications

• 4–6 years of experience in Brand Marketing or Creative Strategy.
• Strong understanding of campaign planning and execution workflows.
• Ability to manage multiple campaigns and deadlines simultaneously.

Responsibilities

• Develop and execute brand marketing strategies.
• Lead end-to-end creative production.
• Manage day-to-day marketing execution and workflows.
• Align with performance marketing team for brand synergy.

Skills

Brand building

Storytelling

Project management

Stakeholder management

Creative production

Digital platforms understanding

Job description

Marketing Specialist# Marketing Specialistby | May 7, 2026Key Responsibilities1. Brand & Strategy Develop and execute brand marketing strategies aligned with business goals Define and maintain brand positioning, messaging, and tone of voice Plan integrated campaigns across digital and offline channels Conduct market research, competitor analysis, and consumer insights2. Creative Production Lead end-to-end creative production (ads, videos, social content, product creatives) Create clear creative briefs and ensure high-quality output Oversee campaign ideation, storytelling, and content frameworks Ensure all creatives align with brand identity and consistency3. Marketing Operations (Execution & Management) Manage day-to-day marketing execution and workflows Coordinate with internal teams (design, content, performance) and external vendors Handle campaign calendars, timelines, and deliverables tracking Ensure on-time delivery of all marketing assets and campaigns Manage budgets, invoices, and vendor coordination Maintain and organize marketing assets, documentation, and brand guidelines Track campaign performance at a high level and coordinate optimizations4. Cross-Functional Collaboration Align with performance marketing team for \*brand + conversion synergy Work with sales/operations teams for \*on-ground execution and feedback loopFull description Required Skills & Qualifications – 4–6 years of experience in Brand Marketing / Creative Strategy / Marketing Operations Strong understanding of brand building, storytelling, and campaign planning Hands-on experience in creative production and execution workflows Strong project management and coordination skills Ability to manage multiple campaigns and deadlines simultaneously Good understanding of digital platforms from a brand perspective Strong communication and stakeholder management skillsPreferred Qualifications- Experience in Advertising Agency / D2C / B2B brands Exposure to ATL/BTL campaigns and brand activations Basic understanding of performance marketing metrics Experience with CRM/tools, marketing dashboards, or automation tools**Job Category:** Marketing Specialist**Job Type:** Marketing Specialist**Job Location:** Mumbai