Brand Strategist

Aditya Group; Dum Dum; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Group is seeking a creative and analytical Marketing Strategist/Brand Strategist with 3–4 years of relevant experience to drive brand positioning and campaigns in FMCG and e-commerce sectors. The role involves shaping consumer engagement, performance marketing alignment, and cross-functional collaboration with digital teams.

The ideal candidate will analyse market trends, consumer behaviour, and digital tactics to fuel business growth while maintaining consistent brand messaging across

Qualifications

• 3–4 years of relevant experience in Marketing or Brand Strategy.
• Experience in FMCG and/or E-commerce sectors is essential.
• Strong analytical, creative, and strategic thinking abilities.

Responsibilities

• Develop and execute effective brand and marketing strategies aligned with business objectives.
• Drive brand positioning, messaging, and communication strategies across various platforms.
• Plan and manage integrated marketing and promotional campaigns to improve brand awareness and customer engagement.
• Work closely with the digital marketing team to align performance marketing initiatives with overall brand and campaign objectives.
• Conduct market research, competitor analysis, and consumer insights analysis to identify growth opportunities.
• Develop campaign briefs and coordinate with creative, content, digital, and external agency teams.
• Monitor campaign performance and analyse key metrics to identify areas for improvement and optimisation.
• Support product launches, promotional activities, seasonal campaigns, and new market initiatives.
• Ensure consistency in brand communication, visual identity, and messaging across all customer touchpoints.
• Track industry trends and emerging consumer preferences to recommend innovative marketing initiatives.

Skills

Brand Strategy

Brand Positioning

Campaign Planning

FMCG Marketing

E-commerce Marketing

Market Research

Consumer Insights

Performance Marketing

Digital Marketing

Communication & Stakeholder Mgmt

Education

Marketing / Business Administration / Mass Communication

Job description

We are seeking a creative and analytical Marketing Strategist / Brand Strategist with 3-4 years of relevant experience to drive brand positioning, marketing campaigns, consumer engagement, and business growth. The ideal candidate should have specialised experience in the FMCG and e-commerce sectors and a strong understanding of market trends, consumer behaviour, and digital marketing.

Key Responsibilities

• Develop and execute effective brand and marketing strategies aligned with business objectives.
• Drive brand positioning, messaging, and communication strategies across various platforms.
• Plan and manage integrated marketing and promotional campaigns to improve brand awareness and customer engagement.
• Work closely with the digital marketing team to align performance marketing initiatives with overall brand and campaign objectives.
• Conduct market research, competitor analysis, and consumer insights analysis to identify growth opportunities.
• Develop campaign briefs and coordinate with creative, content, digital, and external agency teams.
• Monitor campaign performance and analyse key metrics to identify areas for improvement and optimisation.
• Support product launches, promotional activities, seasonal campaigns, and new market initiatives.
• Ensure consistency in brand communication, visual identity, and messaging across all customer touchpoints.
• Track industry trends and emerging consumer preferences to recommend innovative marketing initiatives.

Required Skills & Competencies

• Strong understanding of Brand Strategy and Brand Positioning
• Campaign Planning & Execution
• FMCG and E-commerce Marketing
• Market Research & Competitor Analysis
• Consumer Behaviour & Market Insights
• Performance Marketing Alignment
• Digital Marketing Understanding
• Creative Briefing & Content Strategy
• Campaign Performance Analysis
• Strong Communication & Stakeholder Management Skills

Experience & Qualification

• Graduate/Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 3-4 years of relevant experience in Marketing or Brand Strategy.
• Prior experience in FMCG and/or E-commerce is essential.
• Experience in developing and executing integrated marketing campaigns.
• Strong analytical, creative, and strategic thinking abilities.