Marketing Manager

InterCAD Systems; Ernakulam; On-site; INR 800,000 - 1,400,000; Full time

Job summary

InterCAD Systems in India is seeking a seasoned Marketing Executive to boost brand awareness and business growth by developing, executing, and analyzing campaigns across digital and traditional channels.

You will lead market research, create compelling content, monitor KPIs, and report ROI while coordinating with cross-functional teams and external vendors to deliver integrated marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 7–10 years of marketing experience with proven campaign execution.
• Proficiency with digital marketing tools (Google Analytics, HubSpot, Salesforce) and social media.
• Strong analytical skills and excellent copywriting; able to manage multiple projects.

Responsibilities

• Develop and implement integrated marketing campaigns across digital and traditional media.
• Analyze consumer behavior and market trends.
• Create engaging copy for websites, brochures, newsletters, and promos.
• Monitor campaign performance and report on ROI.
• Plan events and manage relationships with agencies and suppliers.

Skills

Campaign management

Analytics

Copywriting

Project management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

HubSpot

Salesforce

Job description

Job Summary

A marketing executive drives brand awareness and business growth by developing, executing, and analyzing marketing campaigns. They typically manage day-to-day promotional activities, conduct market research, and collaborate across teams to promote products or services across both digital and traditional channels.

Key Responsibilities

• Campaign Execution:Develop and implement integrated marketing campaigns across digital platforms (SEO, social media, email) and traditional media.
• Market Research:Analyze consumer behavior, track competitor activities, and identify emerging market trends.
• Content Creation:Produce and proofread engaging copy for websites, brochures, newsletters, and promotional materials.
• Data Analytics:Monitor campaign performance, track key performance indicators (KPIs), and report on return on investment (ROI).
• Vendor & Event Management:Organize promotional events, exhibitions, and product launches while managing relationships with external agencies and suppliers.

Key Requirements

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Proven experience in marketing, typically 7-10 years, with a track record of executing successful campaigns.
• Technical Skills: Proficiency with digital marketing tools like Google Analytics, HubSpot, or Salesforce, and social media platforms.
• Soft Skills: Strong analytical capabilities, excellent copywriting skills, and the ability to manage multiple projects simultaneously.