Brand Marketing Manager

Pramukh Industries; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Pramukh Industries in Hyderabad is seeking a seasoned Brand Marketing lead to own strategy, messaging, and voice. You will ensure consistency across the website, product, sales decks, and campaigns while guiding creative direction.

In this role you will run integrated campaigns end to end, steward the brand system, collaborate with product and sales, measure impact, and manage budgets and external partners to keep the brand on track.

Qualifications

• Ample years of experience in brand marketing, integrated marketing, or a comparable role at a [brand/agency/startup].
• A portfolio of campaigns you can walk us through: what the problem was, what you did, and what happened
• Strong writing. You can turn a fuzzy strategic idea into a brief, a headline, or a positioning statement that other people can act on
• Real experience giving creative direction and working with designers, writers, and production partners
• Comfort with brand measurement; you know the difference between a metric that proves something and one that just looks good in a deck
• The ability to move between strategy and execution without waiting for someone to tell you which one the moment calls for

Responsibilities

• Own brand strategy and positioning across website, product, sales decks, and campaigns.
• Run integrated campaigns end to end: concept, brief, budget, timeline, launch, and measurement across paid social, OOH, video, partnerships, events, email.
• Steward the creative: write briefs that creative teams actually want to work from. Review work with a clear point of view and defend the good stuff.
• Manage the brand system: Guidelines, asset library, templates, and governance that keeps a growing team on-brand.
• Partner across the business: Support product launches with go-to-market messaging, arm sales with materials that land, and keep the team aligned on what the brand stands for.
• Measure what matters: Track brand health, awareness, and campaign performance. Bring a clear read on what worked, what didn't, and what you'd change.
• Manage budget and vendors: Own an annual budget and the agency and freelance partners who help deliver against it.

Skills

Brand marketing

Integrated marketing

Campaign management

Creative direction

Brand measurement

Job description

Role & responsibilities

• Own brand strategy and positioning. Define and maintain our positioning, messaging framework, and voice. Make sure they hold up across the website, product, sales decks, and campaigns.
• Run integrated campaigns end to end. Concept, brief, budget, timeline, launch, and measurement across [paid social, OOH, video, partnerships, events, email].
• Steward the creative. Write and give briefs that creative teams actually want to work from. Review work with a clear point of view and defend the good stuff.
• Manage the brand system. Guidelines, asset library, templates, and the day-to-day governance that keeps a growing team on-brand without becoming a bottleneck.
• Partner across the business. Support product launches with go-to-market messaging, arm sales with materials that land, and keep the team aligned on what the brand stands for.
• Measure what matters. Track brand health, awareness, and campaign performance. Bring a clear read on what worked, what didn't, and what you'd change.
• Manage budget and vendors. Own an annual budget and the agency and freelance partners who help deliver against it.

Preferred candidate profile

• Ample years of experience in brand marketing, integrated marketing, or a comparable role at a [brand/agency/startup]
• A portfolio of campaigns you can walk us through: what the problem was, what you did, and what happened
• Strong writing. You can turn a fuzzy strategic idea into a brief, a headline, or a positioning statement that other people can act on
• Real experience giving creative direction and working with designers, writers, and production partners
• Comfort with brand measurement; you know the difference between a metric that proves something and one that just looks good in a deck
• The ability to move between strategy and execution without waiting for someone to tell you which one the moment calls for