Lead in Marketing

Verve Overseas; Mumbai; Vor Ort; INR 1.500.000 - 2.500.000; Vollzeit

Zusammenfassung

A dynamic marketing firm in Mumbai is seeking a Lead in Marketing to drive their brand's marketing efforts across all channels. This key role demands a strategic thinker who is hands-on and able to execute alongside a talented team. Responsibilities include developing multi-channel marketing strategies, managing campaigns, and leveraging data analytics for performance improvements. The ideal candidate has at least 5 years of experience, strong analytical skills, and a passion for brand storytelling and execution. Join us in a fast-paced environment where your contributions matter.

Qualifikationen

• Minimum 5 years of marketing experience, preferably in a leadership or senior role.
• Strong understanding of multi-channel marketing and brand building.
• Strong analytical skills and experience with A/B testing.

Aufgaben

• Develop and execute a cohesive, multi-channel marketing strategy.
• Manage all marketing channels and lead projects from concept through execution.
• Own marketing analytics and build dashboards to monitor key metrics.

Kenntnisse

Multi-channel marketing

Analytical skills

Leadership

Content creation

Team management

A/B testing

Tools

Google Analytics

Meta Ads Manager

Jobbeschreibung

We are looking for a strategic, hands‑on Lead in Marketing to own and drive our brand's marketing efforts across all channels. This role is ideal for a seasoned marketer who can think big‑picture while also rolling up their sleeves to execute alongside a small, talented team — and who uses data to lead every decision.

Key Responsibilities

• Develop and execute a cohesive, multi‑channel marketing and branding strategy
• Ensure brand consistency across all touchpoints
• Stay current with marketing trends, tools, and best practices, including AI‑powered marketing tools
• Manage all marketing channels: email marketing, Instagram & Facebook, website content, and catalogs & lookbooks
• Lead marketing projects from concept through execution, ensuring timelines and goals are met
• Oversee exhibition and show marketing efforts, including planning, messaging, and execution
• Provide creative direction, specifications, and feedback to the Visuals team for marketing assets
• Be proactive and hands‑on in content creation, working alongside your team when needed
• Own marketing analytics: build and maintain dashboards to monitor key metrics (traffic, conversion, engagement, ROI) across all channels
• Analyse customer data, segmentation, and behaviour to inform campaign strategy and targeting decisions
• Translate data insights into clear, actionable recommendations for leadership and cross‑functional teams
• Lead A/B testing and performance experimentation to continuously improve campaign effectiveness
• Produce regular marketing performance reports, including attribution analysis and budget efficiency reviews
• Track performance and optimise campaigns based on insights and results
• Manage and mentor at least one direct report, providing guidance, feedback, and support
• Collaborate closely with the Visuals team to ensure brand consistency and high‑quality execution

Qualifications

• Minimum 5 years of marketing experience, preferably in a leadership or senior role
• Proven experience leading marketing projects and managing team members
• Strong understanding of multi‑channel marketing and brand building
• Experience creating and executing content, not just overseeing it
• Strong analytical skills with tools such as Google Analytics, Meta Ads Manager, or similar platforms
• Demonstrated ability to interpret data and drive marketing decisions
• Experience with A/B testing, attribution modelling, and building marketing performance reports
• Comfortable with spreadsheets or BI tools; able to present findings to non‑technical stakeholders
• Familiarity with marketing AI tools and a genuine interest in adopting new technologies
• Excellent organisational, communication, and collaboration skills
• Comfortable working cross‑functionally with creative and visual teams
• Self‑starter with a proactive mindset and strong attention to detail

What We're Looking For

• A strategic thinker who is also a doer
• Someone who takes ownership and thrives in a fast‑moving environment
• A collaborative leader who enjoys building and creating with their team
• A marketer who cares deeply about brand, storytelling, and execution — and backs intuition with data