Senior Marketing Manager

Finance in a Box; Gujarat; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Finance in a Box seeks a Senior Marketing Manager to build and run marketing campaigns as a hands-on individual contributor, collaborating closely with the fractional CMO. You will own the HubSpot CRM, nurture campaigns, and nurture a strong LinkedIn and thought-leadership presence while supporting BD and Sales to turn activity into measurable pipeline.

You will also provide product marketing support for FinOpz, coordinate with external agencies, and develop repeatable processes, calendars,

Qualifications

• 10-12+ years of B2B marketing experience in tech, fintech, or SaaS.
• Genuinely fluent with AI tools (Claude, ChatGPT, or similar) as a core part of how you work.
• Hands-on experience running the marketing side of a CRM/marketing automation platform (HubSpot) with nurture tracks and reporting.
• Proven experience building LinkedIn presence and thought-leadership content for a B2B brand.
• Experience working closely with BD/Sales on pipeline generation, lead handoff, and ABM approaches.
• Comfortable managing external agencies, freelancers, or contractors to deliver on brief and on time.
• Strong written communication skills in English with editorial judgment for AI-assisted drafts.

Responsibilities

• Own multi-channel campaign execution (LinkedIn, email, content, webinars/events) that generates qualified leads for priority segments.
• Manage the marketing side of our CRM (HubSpot): email nurture campaigns, list segmentation, and reporting, in coordination with BD/Sales on lead handoff and pipeline feedback.
• Partner with BD/Sales on account-based approaches for target accounts and joint go-to-market plans.
• Track leads through the funnel and report results and ROI to leadership.
• Build and drive our LinkedIn presence and thought-leadership content to establish credibility across finance and HR/people-ops circles.
• Translate FIAB's offerings into clear positioning and messaging; own website updates, decks, and sales-enablement content.
• Brief and manage external agencies, freelancers, or contract designers/copywriters, ensuring quality and deadlines.
• Meet weekly with the fractional CMO to set priorities, review work, and course-correct.

Skills

Branding

CRM

BD experience

HubSpot Marketing

Job description

Finance in a Box is an accounting and financial consulting firm based in California, providing outsourced CFO and controller services to companies around the world. FIAB operates as one managed operating partner for finance, HR, and regulatory readiness for growing businesses. FIAB recently expanded beyond finance into HR services through its partnership with GyroHR, and is preparing to launch FinOpz, an AI-enabled finance operations platform, as a new product line alongside its core services business.

We're looking for a Senior Marketing Manager / Marketing Lead to build and run marketing for Finance in a Box, as a hands-on, individual-contributor role working closely with FIAB's fractional CMO. You'll personally plan, write, run, and measure campaigns, own the marketing side of our CRM (HubSpot), lead nurture campaigns, build our LinkedIn and thought-leadership presence, and work side-by-side with BD/Sales to turn marketing activity into a measurable pipeline.

You'll also take on product marketing support for FinOpz, our new AI-enabled finance operations platform, as one part of a broader, all-around marketing role rather than a dedicated product marketing seat. You'll meet weekly with the fractional CMO to set priorities and review work, and use freelancers or agencies as extra hands, not as a substitute for your own execution.

The Role

We're looking for a Senior Marketing Manager / Marketing Lead to build and run marketing for Finance in a Box, as a hands-on, individual-contributor role working closely with FIAB's fractional CMO. You'll personally plan, write, run, and measure campaigns, own the marketing side of our CRM (HubSpot), lead nurture campaigns, build our LinkedIn and thought-leadership presence, and work side-by-side with BD/Sales to turn marketing activity into a measurable pipeline.

You'll also take on product marketing support for FinOpz, our new AI-enabled finance operations platform, as one part of a broader, all-around marketing role rather than a dedicated product marketing seat. You'll meet weekly with the fractional CMO to set priorities and review work, and use freelancers or agencies as extra hands, not as a substitute for your own execution.

Responsibilities

• Own multi-channel campaign execution (LinkedIn, email, content, webinars/events) that generates qualified leads for priority segments.
• Manage the marketing side of our CRM (HubSpot): email nurture campaigns, list segmentation, and reporting, in coordination with BD/Sales on lead handoff and pipeline feedback.
• Partner with BD/Sales on account-based approaches for target accounts and joint go-to-market plans.
• Track leads through the funnel and report results and ROI to leadership.

Brand & content

• Build and personally drive our LinkedIn presence and thought-leadership content: founder posts, articles, case studies, and market commentary that build credibility across finance and HR/people-ops circles.
• Translate FIAB's finance, HR, and expanding service offerings into clear, differentiated positioning and messaging for different buyer personas.
• Own website updates, one-pagers, decks, and sales-enablement content, working with leadership and BD.
• Track competitor positioning and market developments in fintech/finops, and B2B services to keep messaging sharp and current.

Product marketing (FinOpz)

• Take on product marketing support for FinOpz as it moves through beta and toward public launch, coordinating with the fractional CMO on strategy and priorities.
• Build repeatable marketing processes, calendars, SOPs, and playbooks, proactively identifying and fixing gaps rather than running campaigns ad hoc.
• Brief and manage external agencies, freelancers, or contract designers/copywriters, holding them accountable for quality and deadlines while retaining ownership of strategy and outcomes.
• Meet weekly with the fractional CMO to set priorities, review work, and course-correct.

What You'll Need

• 10-12+ years of B2B marketing experience, with a strong track record in demand generation, not just brand or communications.
• Genuinely fluent with AI tools (Claude, ChatGPT, or similar) as a core part of how you work, not an occasional add-on. You'll be a team of one and need to multiply your own output.
• Hands-on experience running the marketing side of a CRM/marketing automation platform (HubSpot strongly preferred): nurture tracks, list management, and reporting.
• Proven experience building LinkedIn presence and thought-leadership content for a B2B brand or leader.
• Experience working closely with BD/Sales on pipeline generation, lead handoff, and account-based approaches.
• Comfortable marketing technology, recruitment/HR, or financial and professional-services offerings to sophisticated B2B buyers.
• A bias for personal execution: comfortable writing copy, building campaigns, and getting into the details rather than only directing others.
• Data-driven mindset: able to set up and read funnel metrics and adjust tactics based on results.
• Experience managing external agencies, freelancers, or contractors to deliver on brief and on time.
• Strong written communication skills in English, with real editorial judgment on what AI-assisted drafts still need before they're ready to ship.
• A self-starter who takes a loose direction and turns it into a concrete plan, and builds process and structure proactively.

Nice to Have

• Experience marketing a new product launch, ideally in B2B SaaS or fintech.
• Experience as the first or sole marketing hire in a growing services or technology business.
• Familiarity with account-based marketing motions alongside demand generation.
• Comfort with design/no-code tools (Canva, basic Figma, website CMS) to move quickly without always relying on a designer.
• Exposure to both US and India B2B buyer contexts.
• Experience working alongside a fractional or outside CMO/marketing advisor.

Required Skills

Branding CRM BD experience HubSpot Marketing