Marketing Manager

Apollo Hospitals; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Apollo Hospitals is seeking a marketing leader to translate strategy into coordinated, high-quality execution across multiple channels. You will align brand guidelines with agency partners, drive timely delivery, and optimize campaigns to improve performance in a fast-paced environment.

The role requires strong project and stakeholder management, deep understanding of brand and digital marketing, and the ability to connect strategy to measurable business outcomes through data-driven decisions.

Qualifications

• 58 years of experience in marketing, brand, digital marketing or related role.
• Experience working with multiple external agencies / partners.
• Strong project and stakeholder management skills.
• Good understanding of brand, digital, performance marketing, CRM and content.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail with a high bias for execution.
• Ability to work independently, take ownership and proactively solve problems.

Responsibilities

• Translate marketing strategy into detailed plans, timelines and execution monthly calendars.
• Manage multiple workstreams simultaneously and ensure timely delivery.
• Develop briefs, coordinate deliverables and manage dependencies across teams.
• Ensure all communication and execution remain aligned with the brand strategy.
• Partner with regional teams and ensure business brand communication is maintained.

Skills

Project management

Stakeholder management

Brand marketing

Digital marketing

CRM

Content marketing

Analytics

Communication skills

Job description

Key Responsibilities

Marketing Planning & Execution

• Translate marketing strategy into detailed plans, timelines and execution monthly calendars.
• Manage multiple workstreams simultaneously and ensure timely delivery.
• Develop briefs, coordinate deliverables and manage dependencies across teams.
• Ensure all communication and execution remain aligned with the brand strategy.
• Partner with regional teams and ensure business brand communication is mantianed

Agency & Partner Management

• Act as the day-to-day point of contact for specialist external agencies and partners.
• Brief agencies, consolidate feedback and drive delivery from brief to execution.
• Manage timelines, deliverables and quality across multiple partners.
• Identify and resolve executional bottlenecks proactively.

Campaign & Channel Management

• Coordinate integrated marketing activity across digital, social, search, content, PR, CRM and offline communication
• Work with channel specialists to ensure consistency of messaging and consumer experience.
• Monitor campaign performance and identify opportunities for optimisation.
• Support development of new channels, audiences and marketing opportunities.

Internal Stakeholder Coordination

• Work across multiple internal teams to enable smooth execution.
• Coordinate requirements related to marketing, sales, operations, technology, data and customer engagement.
• Ensure clear ownership, timelines and follow-through across stakeholders.

Performance & Analytics

• Track key marketing and business metrics across the customer funnel.
• Monitor acquisition cost, lead quality, conversion, revenue and customer engagement.
• Develop regular performance reports and identify actionable insights.
• Translate data into recommendations for improving marketing effectiveness.

Customer & Growth Initiatives

• Support audience segmentation, customer journeys and lifecycle marketing.
• Identify opportunities to improve acquisition, conversion, retention and customer value.
• Support development and execution of strategic partnerships and new growth opportunities.

What We Are Looking For

• 58 years of experience in marketing, brand, digital marketing, integrated marketing or a related role.
• Experience working with multiple external agencies / partners.
• Strong project and stakeholder management skills.
• Good understanding of brand, digital, performance marketing, CRM and content.
• Comfortable working with data, dashboards and marketing performance metrics.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail with a high bias for execution.
• Ability to work independently, take ownership and proactively solve problems.

The Ideal Candidate

A marketing generalist with strong execution capability - someone who understands the bigger picture but is equally comfortable getting into the details.

The ideal candidate should be able to connect strategy to execution, agencies to internal teams, and marketing activity to business outcomes and has program management focus.

Role in One Line

Translate marketing strategy into coordinated, high-quality execution and ensure every workstream moves from brief action measurement improvement.