Marketing Executive

Datamatics; Mumbai; On-site; INR 420,000 - 620,000; Full time

Job summary

Datamatics is seeking a Marketing Executive to accelerate brand awareness and demand generation in the tech space. The role focuses on end-to-end marketing operations, including automation, database management, campaigns, webinars, and content support.

Ideal candidates have 1–2 years of hands-on experience in IT services or B2B tech, with proficiency in email platforms and CRM tools. Bachelor’s degree in Marketing or related field is preferred, along with strong English communication and project

Qualifications

• 1–2 years of hands-on marketing experience in IT services/SaaS/B2B tech.
• Experience with email marketing platforms and CRM systems.
• Excellent written and verbal English communication; strong organizational skills.

Responsibilities

• Own execution and scheduling of email marketing campaigns from start to finish.
• Maintain database hygiene and segment email contact lists for deliverability.
• QA and testing on email templates prior to deployment.
• Track and report core digital, email, and campaign metrics; translate data into insights.
• Coordinate webinar landing pages, registrations, pre/post event tracking, and lead routing.
• Act as central coordinator between Solutions Marketing and stakeholder groups.

Skills

Marketing automation

Campaign analytics

Webinar coordination

Content writing

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce

Job description

Are you a high-energy, detail-oriented marketing professional looking to accelerate your career in the tech space?

We are seeking a self-driven Marketing Executive with 1–2 years of general marketing experience, preferably in the IT services industry, to join our dynamic Solutions Marketing team. In this role, you will play a pivotal part in driving brand awareness and demand generation. This is a highly collaborative, hands‑on role where you will support end-to-end marketing operations—focusing on marketing automation, database management, campaign execution, webinar coordination, short‑form content creation and competitive intelligence.

If you are eager to learn, love optimizing processes, and thrive in a fast‑paced environment, this is the perfect opportunity to grow your marketing career.

Key Responsibilities

• Marketing Automation:
• Own the execution and scheduling of email marketing campaigns from start to finish.
• Maintain database hygiene by regularly cleaning and segmenting email contact lists to ensure high deliverability and engagement.
• Conduct rigorous quality assurance (QA) and testing on all email templates prior to deployment.
• Campaign Operations & Analytics:
• Track, monitor, and report on core digital, email and campaign metrics
• Turn raw campaign data into actionable insights to help the team continuously optimize performance.
• End‑to‑End Webinar Support:
• Manage the setup of webinar landing pages and registration forms on our website.
• Conduct pre-event testing of webinar platforms and integration tools to ensure a seamless attendee experience.
• Oversee post‑event tracking, data consolidation, and lead routing for the sales team.
• Cross‑Functional Team Coordination:
• Act as the central coordinator between the Solutions Marketing team and key stakeholder groups:
• Content: Coordinate copy requirements and deadlines.
• Design: Collaborate on visual assets and graphic layouts.
• GTM & Product: Align on campaign timelines, product launches, and deliverables.
• Social Media: Coordinate with the social media team on posting schedules.
• Content & Communication:
• Write and edit clear, compelling copy for digital channels, including email subject lines, short‑form campaign copy, and registration landing pages.

Requirements

• Experience: 1 to 2 years of hands‑on experience in a marketing role or a digital marketing agency (ideally within the IT services, SaaS, or B2B tech industry).
• Technical Skills:
• It will be good to have experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and CRM systems (e.g., Salesforce).
• Proficiency in Microsoft Office / Google Workspace (especially Excel/Sheets for data tracking).
• Outstanding written and verbal English communication skills with a sharp eye for grammar and detail.
• Strong project management and organizational skills, with the ability to manage multiple timelines simultaneously.
• A collaborative mindset with a proactive, "can-do" attitude toward solving problems.
• Education: Bachelor’s degree in Marketing, Business, Communications, Commerce, or Engineering.