Marketing Manager - (LY- CR01)

Lemon Yellow INC; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lemon Yellow INC in Mumbai seeks an experienced Growth & Performance Marketing professional to drive data-driven campaigns across digital channels and to collaborate with Data, Campaigns, Creative, Product, and Technology teams. You will focus on customer insights and segmentation to maximize conversions and growth.

The role involves planning end-to-end campaigns, optimizing ROI, and ensuring alignment with privacy frameworks and regulatory requirements while supporting cross-functional

Qualifications

• 5–8 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Bachelor's degree in Marketing, Business, Communications, Content, or related field.
• Strong understanding of customer segmentation, audience profiling, and consumer behaviour.
• Hands-on experience in developing and executing end-to-end digital marketing campaigns.
• Good understanding of CVPs and audience-centric marketing strategies.
• Experience with data analytics, campaign attribution, funnel analysis, and performance reporting.

Responsibilities

• Collaborate with Data, Campaigns, and Creative teams to derive actionable customer insights using product information, customer behaviour, and market trends.
• Work with the Data team to identify relevant customer segments and need groups to maximise conversion potential and campaign efficiency.
• Develop data-driven segmentation frameworks to enable targeted and personalised marketing campaigns.
• Map customer segments with relevant CVPs and compelling marketing hooks to improve engagement and conversions.
• Plan and execute end-to-end marketing campaigns across digital channels, including owned platforms, social media, affiliates, and paid media.
• Develop audience-centric marketing strategies by understanding the target audience, campaign objectives, timing, and channel preferences.

Skills

Digital Marketing

Growth Marketing

Performance Marketing

Customer segmentation

Audience profiling

Data analytics

Campaign attribution

Funnel analysis

Cross-functional collaboration

Problem solving

Education

Bachelor's degree in Marketing, Business, Communications, Content

Job description

We are looking for an experienced Growth & Performance Marketing professional with a strong understanding of customer segmentation, campaign strategy, and data-driven marketing. The ideal candidate will be responsible for identifying customer insights, developing targeted marketing strategies, and driving impactful campaigns across digital channels.

This role involves working closely with Data, Campaigns, Creative, Product, and Technology teams to improve customer engagement, maximise conversions, and drive business growth through effective marketing initiatives.

Key Responsibilities

1. Customer Insights & Segmentation

• Collaborate with Data, Campaigns, and Creative teams to derive actionable customer insights using product information, customer behaviour, and market trends.


• Work with the Data team to identify relevant customer segments and need groups to maximise conversion potential and campaign efficiency.


• Develop data-driven segmentation frameworks to enable targeted and personalised marketing campaigns.


• Map customer segments with relevant Customer Value Propositions (CVPs) and compelling marketing hooks to improve engagement and conversions.


• Plan and execute end-to-end marketing campaigns across digital channels, including owned platforms, social media, affiliates, and paid media.


• Develop audience-centric marketing strategies by understanding the target audience, campaign objectives, timing, and channel preferences.

3. Performance Marketing & Analytics

• Monitor and analyse campaign performance through attribution models, funnel analytics, and performance reports.


• Identify opportunities to optimise campaign effectiveness, improve conversion rates, and enhance marketing ROI.


• Leverage data and analytics to drive informed marketing decisions and continuously improve campaign outcomes.

4. Customer Journey & Experience Optimisation

• Develop strategies to improve the overall digital customer journey across web and app platforms.


• Establish feedback loops to identify customer pain points and refine campaign experiences.


• Ensure marketing initiatives align with applicable data privacy frameworks and regulatory requirements.

5. Cross-functional Collaboration & Growth

• Work closely with Technology, Marketing, Communications, Product, Customer Experience (CX), and Creative teams to support product launches and execute cohesive go-to-market strategies.


• Drive growth and performance marketing initiatives by identifying new opportunities to improve campaign efficiency, scalability, and business outcomes.


• Collaborate with internal and external stakeholders to ensure seamless campaign planning and execution.

Candidate Requirements

• 5-8 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.


• Minimum Bachelor's degree in Marketing, Business, Communications, Content, or a related field.


• Strong understanding of customer segmentation, audience profiling, and consumer behaviour.


• Hands-on experience in developing and executing end-to-end digital marketing campaigns.


• Good understanding of Customer Value Propositions (CVPs) and audience-centric marketing strategies.


• Experience working with data analytics, campaign attribution, funnel analysis, and performance reporting.


• Ability to interpret customer insights and translate them into actionable marketing strategies.


• Strong understanding of digital marketing channels, including paid media, social media, affiliates, and owned platforms.


• Excellent analytical, problem-solving, and cross-functional collaboration skills.