Marketing Analyst

Greythr; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Greythr in Bengaluru seeks a Marketing Analyst to bring an analytical lens to marketing and growth. You will assess performance across paid, organic, social, CRM and other channels, translating data into actionable insights and recommendations.

You will collaborate with Marketing, Growth, CRM, Product and Category teams to understand customer behaviour and optimise campaigns for better ROI. 4–5 years of experience is expected.

Qualifications

• 4–5 years of experience in Marketing Analytics or Growth Analytics.
• Experience in ecommerce, quick commerce, consumer internet or consumer brands.
• Strong experience analysing data across paid, organic, social and CRM channels.
• Strong understanding of marketing funnels, customer acquisition, retention and growth metrics.
• Proficiency in SQL, Excel/Google Sheets and data visualization tools.
• Hands-on experience with marketing analytics and measurement tools.
• Experience working with large customer, campaign and transactional datasets.
• Strong analytical and problem-solving skills with the ability to derive insights.

Responsibilities

• Analyse marketing performance across paid, organic, social, CRM, affiliate, referral and other channels.
• Evaluate channel-level performance metrics (CAC, ROAS, conversion, revenue, retention, LTV, engagement, ROI).
• Identify what works and provide actionable recommendations to improve marketing performance.
• Analyse customer acquisition, behaviour, cohorts, retention and repeat purchase patterns.
• Deep-dive into campaign, channel, audience, geography and customer-segment performance to identify growth opportunities.
• Track and analyse the complete customer funnel from acquisition to retention.
• Build dashboards and reports to provide regular visibility into marketing performance.
• Partner with marketing teams to evaluate campaigns and understand impact of initiatives.
• Analyse marketing experiments and A/B tests and translate results into insights.
• Identify trends, anomalies and performance gaps and highlight them to stakeholders.
• Work with CRM to analyse customer segments, journeys and campaign effectiveness.
• Develop frameworks to measure marketing efficiency and ROI across channels.
• Automate recurring reports and improve analytics processes.
• Present insights and recommendations to senior stakeholders clearly.

Skills

Marketing analytics

SQL

Excel/Google Sheets

Data storytelling

A/B testing

Cross-functional collaboration

Problem-solving

Communication

Tools

Data visualization tools

SQL tooling

Job description

We are looking for a Marketing Analyst who can bring a strong analytical lens to our marketing and growth function.

The role will involve analysing marketing performance across paid, organic, social, CRM and other customer acquisition and engagement channels, identifying what is working and what isn’t, and translating data into clear business insights and recommendations.

You will work closely with the Marketing, Growth, CRM, Product and Category teams to understand customer behaviour, evaluate marketing effectiveness and help the team make better, data-backed decisions.

What you'll do:

• Analyse marketing performance across paid, organic, social, CRM, affiliate, referral and other relevant channels.
• Evaluate channel-level performance across metrics such as CAC, ROAS, conversion, revenue, retention, LTV, engagement and ROI.
• Identify what is working, what is not working and why, and provide actionable recommendations to improve marketing performance.
• Analyse customer acquisition, behaviour, cohorts, retention and repeat purchase patterns.
• Deep-dive into campaign, channel, audience, geography and customer-segment performance to identify growth opportunities.
• Track and analyse the complete customer funnel from acquisition → activation → conversion → retention.
• Build dashboards and reports to provide regular visibility into marketing and business performance.
• Partner with marketing teams to evaluate campaigns and understand the impact of different initiatives.
• Analyse marketing experiments and A/B tests and translate results into actionable insights.
• Identify trends, anomalies and performance gaps and proactively highlight them to stakeholders.
• Work with the CRM team to analyse customer segments, lifecycle journeys and campaign effectiveness.
• Develop frameworks to measure marketing efficiency and ROI across channels.
• Automate recurring reports and improve the overall marketing analytics process.
• Work closely with cross-functional teams to connect marketing performance with business outcomes.
• Present insights and recommendations to senior stakeholders in a simple and compelling manner.

What We're Looking For

• 4–5 years of experience in Marketing Analytics, Growth Analytics, Business Analytics or a similar role.
• Experience working in e-commerce, quick commerce, consumer internet or consumer brands.
• Strong experience analysing data across multiple marketing channels, including paid, organic, social and CRM.
• Strong understanding of marketing funnels, customer acquisition, retention and growth metrics.
• Strong proficiency in SQL, Excel/Google Sheets and data visualisation tools.
• Hands‑on experience with marketing analytics and measurement tools.
• Experience working with large customer, campaign and transactional datasets.
• Strong analytical and problem‑solving skills with the ability to identify patterns and derive meaningful insights.
• Ability to move beyond reporting and answer the key question: “So what does this mean for the business?”
• Strong communication skills with the ability to clearly present insights, recommendations and business implications.
• Comfortable working in a fast‑paced environment with ambiguity and evolving priorities.