Marketing Manager (B2B)

Taylor & Francis; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Taylor Francis Limited is seeking a results-driven B2B marketing professional to lead demand generation, funnel activation, and revenue growth.

You will own end-to-end campaign execution across digital channels, leverage SFDC and marketing analytics, and coordinate with sales to convert opportunities into revenue.

The role requires deep expertise in lead generation, ABM, multi-channel campaigns, and messaging for key buyer personas.

Qualifications

• Experience in B2B marketing and demand generation.
• Proven track record in funnel management and revenue impact.
• Hands-on experience with marketing automation and CRM analytics.

Responsibilities

• Lead Funnel Activation: Design and execute demand generation campaigns to drive qualified leads.
• Sales Commercial Partnership: Align with sales to optimize lead handoffs and support conversion.
• ABM: Develop ABM strategies for high-value accounts and strategic prospects.
• CRM Analytics Management: Track campaign performance, lead attribution, and ROI with SFDC and marketing platforms.
• Multi-Channel Campaign Execution: Run campaigns across email, paid search, LinkedIn, content syndication, and webinars.
• Content Messaging Strategy: Create messaging for key personas and buyer stages.
• Team Collaboration Development: Collaborate cross-functionally and share best practices.

Skills

B2B Marketing

Demand Generation

CRM Analytics

Sales Alignment

ABM

Content Marketing

Cross-functional Collaboration

Tools

SFDC

Marketo

HubSpot

Eloqua

Pardot

Job description

Job Summary

Lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth. This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.

Reporting to the Senior Marketing Manager, you will manage end-to-end campaign execution across digital channels, leverage SFDC and CRM analytics to inform decision-making, and ensure alignment between marketing and sales to achieve the divisions commercial revenue targets.

We are looking for a passionate B2B marketer with deep expertise in lead generation and funnel management, who thrives in a data-driven environment, understands complex buyer journeys, and can translate insights into high-impact marketing programs that drive measurable business outcomes.

Key Accountabilities

• Lead Funnel Activation: Design and execute integrated demand generation campaigns to drive qualified leads through the funnel, owning performance metrics including MQLs, SQLs, conversion rates, and pipeline contribution.
• Sales Commercial Partnership: Collaborate with commercial and sales teams to align on lead qualification, optimize handoff processes, and support conversion strategies that directly contribute to revenue targets.
• Account-Based Marketing (ABM): Develop and implement targeted ABM strategies for high-value accounts and strategic prospects, creating personalised campaigns and coordinating with sales to drive engagement and accelerate deal closure.
• CRM Analytics Management: Leverage Salesforce (SFDC) and marketing automation platforms to track campaign performance, lead attribution, and ROI, using data insights to optimize targeting and personalization strategies.
• Multi-Channel Campaign Execution: Plan and execute B2B marketing campaigns across email, paid search, paid social (LinkedIn), content syndication, and webinars to maximize reach and engagement with target audiences.
• Content Messaging Strategy: Develop compelling content and value propositions tailored to key personas and buyer journey stages, ensuring consistent messaging that educates, engages, and converts prospects.
• Team Collaboration Development: Contribute to a high-performance marketing culture by collaborating cross-functionally, sharing best practices, and taking accountability for personal growth and skills development.

The ideal candidate will have:

• B2B Marketing Expertise: Proven experience in B2B marketing with a strong track record in demand generation, lead funnel management, and pipeline contribution
• CRM Marketing Automation Proficiency: Hands-on experience with Salesforce (SFDC) and marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
• Data Analytics Reporting: Strong analytical skills with the ability to interpret data, build reports, and derive actionable insights to optimize marketing performance
• Digital Marketing Channels: Demonstrated expertise across digital channels including email marketing, SEO, SEM, paid social (LinkedIn Ads), content marketing, and webinars
• Lead Generation Conversion: Deep understanding of lead generation tactics, lead scoring, nurture strategies, and conversion optimization
• Sales Collaboration: Experience working closely with sales teams to align on lead management, qualification criteria, and revenue goals

Skills and Behaviours Required

• Critical and analytical ability
• Budget management
• Commercial and customer focus
• Communication excellence
• Results driven
• Agility Adaptability

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.