Marketing Operations

Verity Global Solutions LLC; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Verity Global Solutions LLC is seeking a Marketing Operations professional to build, maintain, and scale the operational foundation for B2B demand generation, lead tracking, data hygiene, and performance reporting in Mumbai.

You will collaborate with marketing leadership, content, design, and inside sales to ensure seamless lead routing, alignment between databases, and transparent ROI attribution across channels including digital and offline efforts.

Qualifications

• 4+ years in B2B Marketing Operations, Sales Operations, or Demand Generation Ops

Responsibilities

• Manage and integrate MarTech stack across CRM, marketing automation, and B2B intelligence platforms.
• Ensure data hygiene, deduplication, and regulatory compliance across contact databases.
• Design and maintain lead scoring, lifecycle stages, and automated nurture workflows.
• Build automated dashboards to track CAC, CPL, MQL-to-SQL, pipeline velocity, and campaign ROI.
• Collaborate with Inside Sales for lead handoff, SLA tracking, and feedback on lead quality.

Skills

Lead management

Funnel architecture

Data analytics

Cross-functional collaboration

Tools

HubSpot

Salesforce

Marketo

ActiveCampaign

ZoomInfo

Apollo.io

LinkedIn Sales Navigator

Google Analytics 4

Google Tag Manager

Excel

Power BI

Looker Studio

Job description

Role Overview:

In this role, you will serve as the engine room of our marketing department. You will build, maintain, and scale the operational foundation for B2B demand generation, lead tracking, data hygiene, and performance reporting. Working closely with marketing leadership, content, design, and inside sales teams, you will ensure seamless lead routing, tight alignment between marketing and sales databases, and transparent ROI attribution across digital and offline channels.

Key Responsibilities :

• MarTech Stack Management & Integration:
  • Manage, optimize, and integrate our marketing technology stack, including CRM platforms (e.g., HubSpot, Salesforce), marketing automation engines, B2B intelligence databases (e.g., ZoomInfo, Apollo.io), and analytics tools.
  • Ensure seamless data sync and pipeline alignment between marketing platforms and inside sales outbound activities.
• Lead Management & Funnel Architecture:
  • Design, build, and maintain lead scoring, lead lifecycle stages, assignment rules, and automated nurture workflows.
  • Enforce data hygiene standards, list segmentation, deduplication, and regulatory compliance (e.g., CAN-SPAM, GDPR) across all contact databases.
• Campaign Execution & Automation:
  • Build and deploy automated email campaigns, landing page templates, lead capture forms, and tracking URLs (UTMs) to support multi-channel campaigns (PPC, SEO, LinkedIn Ads, Trade Shows).
  • Establish A/B testing methodologies for email templates, workflows, and conversion landing pages to optimize response and conversion rates.
• Reporting, Analytics & Performance Attribution:
  • Build and maintain dynamic, automated operational marketing dashboards to track critical metrics: CAC, CPL, MQL-to-SQL conversion rates, pipeline velocity, campaign ROI, and channel efficiency.
  • Provide actionable data-driven insights and monthly funnel analysis to marketing and business leadership to guide strategy and budget allocations.
• Sales Enablement & Process Optimization:
  • Collaborate with Inside Sales/BDR teams to streamline lead handoff processes, SLA tracking, and feedback loops on lead quality.
  • Standardize marketing reporting templates and documentation for internal processes and campaign briefs.

Requirements & Qualifications

• Experience: Minimum 4+ years of dedicated experience in B2B Marketing Operations, Sales Operations, or Demand Generation Ops, preferably in BFSI, Financial Services, Manufacturing, or Corporate B2B Services.

Technical Mastery:

• Advanced hands-on experience with CRM & Marketing Automation platforms (e.g., HubSpot, Salesforce, Marketo, or ActiveCampaign).
• Expertise with B2B prospecting and intelligence platforms (ZoomInfo, Apollo.io, LinkedIn Sales Navigator).
• High proficiency in web analytics (Google Analytics 4, Google Tag Manager) and reporting tools (Excel, Power BI, or Looker Studio).

Core Competencies:

• Strong understanding of B2B lead generation funnels, multi-touch attribution modeling, and lead scoring.
• Exceptional data analytical capabilities with high attention to detail and process documentation.
• Ability to manage operational workflows for multiple entity brands simultaneously (MentCo & Verity Global Solutions).