Marketing Manager (B2B)

Informa Group Plc.; Delhi; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Annual leave (30 days)

Volunteer days (4)

Birthday day off

Pension contributions

Health insurance for self & dependents

Life cover & personal accident cover

Seasonal events

Training & development

Job summary

Taylor & Francis Group is seeking a skilled B2B marketer to drive demand generation, lead funnel management, and revenue growth. You will manage end-to-end campaigns, leverage SFDC and marketing automation, and align marketing with sales to optimize the buyer journey across multiple channels.

The role requires data-driven thinking, deep channel expertise, and the ability to translate insights into high-impact programs.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum 5 years in B2B marketing with demand generation experience.
• Hands-on experience with Salesforce and marketing automation platforms.

Responsibilities

• Lead funnel activation and demand generation to drive qualified leads and pipeline.
• Collaborate with sales to align on lead qualification and revenue targets.

Skills

B2B marketing

Analytics

Digital marketing

Sales alignment

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce (SFDC)

Marketo

HubSpot

Eloqua

Pardot

Job description

Informais a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Groupproduces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

What we offer in return :

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

Lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth. This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.

Reporting to the Senior Marketing Manager, you will manage end-to-end campaign execution across digital channels, leverage SFDC and CRM analytics to inform decision-making, and ensure alignment between marketing and sales to achieve the division's commercial revenue targets.

We are looking for a passionate B2B marketer with deep expertise in lead generation and funnel management, who thrives in a data-driven environment, understands complex buyer journeys, and can translate insights into high-impact marketing programs that drive measurable business outcomes.

Applications will close on 20th October 2026.

Key Accountabilities

• Lead Funnel Activation: Design and execute integrated demand generation campaigns to drive qualified leads through the funnel, owning performance metrics including MQLs, SQLs, conversion rates, and pipeline contribution.
• Sales & Commercial Partnership: Collaborate with commercial and sales teams to align on lead qualification, optimize handoff processes, and support conversion strategies that directly contribute to revenue targets.
• Account-Based Marketing (ABM): Develop and implement targeted ABM strategies for high-value accounts and strategic prospects, creating personalised campaigns and coordinating with sales to drive engagement and accelerate deal closure.
• CRM & Analytics Management: Leverage Salesforce (SFDC) and marketing automation platforms to track campaign performance, lead attribution, and ROI, using data insights to optimize targeting and personalization strategies.
• Multi-Channel Campaign Execution: Plan and execute B2B marketing campaigns across email, paid search, paid social (LinkedIn), content syndication, and webinars to maximize reach and engagement with target audiences.
• Content & Messaging Strategy: Develop compelling content and value propositions tailored to key personas and buyer journey stages, ensuring consistent messaging that educates, engages, and converts prospects.
• Team Collaboration & Development: Contribute to a high-performance marketing culture by collaborating cross-functionally, sharing best practices, and taking accountability for personal growth and skills development.

The ideal candidate will have:

• B2B Marketing Expertise: Proven experience in B2B marketing with a strong track record in demand generation, lead funnel management, and pipeline contribution
• CRM & Marketing Automation Proficiency: Hands‑on experience with Salesforce (SFDC) and marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
• Data Analytics & Reporting: Strong analytical skills with the ability to interpret data, build reports, and derive actionable insights to optimize marketing performance
• Digital Marketing Channels: Demonstrated expertise across digital channels including email marketing, SEO, SEM, paid social (LinkedIn Ads), content marketing, and webinars
• Lead Generation & Conversion: Deep understanding of lead generation tactics, lead scoring, nurture strategies, and conversion optimization
• Sales Collaboration: Experience working closely with sales teams to align on lead management, qualification criteria, and revenue goals

Skills and Behaviours Required

• Critical and analytical ability
• Budget management
• Commercial and customer focus
• Communication excellence
• Results driven
• Agility & Adaptability

Location:

• You must have the right to work and live in India.
• The successful candidate will be able to utiliseour balanced working model. We ask that candidates live within acommutable distance of our New Delhioffice to ensure that as a balanced worker they can make it to our office location to collaborate as required. There isan expectation for a minimum of 3 days per week in-person time.
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

Being Yourself at Taylor & Francis:

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact y our talent acquisition partner. Your request will be reviewed and considered in the strictest confidence.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.