Marketing Manager

JB Advanced Engineering; Vadodara; On-site; INR 900,000 - 1,500,000; Full time

Job summary

JB Advanced Engineering is seeking a Branding and Marketing Manager to lead B2B brand strategy, manage trade exhibitions, and drive digital lead generation for an industrial audience in Gujarat.

You will oversee SEO, LinkedIn campaigns, whitepapers and case studies, shape dealer engagement programs, and coordinate PR and corporate communications, with strongest exposure to power industries such as Thermal, Steel, and Hydro.

Responsibilities

• Brand Strategy & Positioning: Define corporate branding blueprints and enforce guidelines across manufacturing, engineering, or steel sectors.
• Exhibitions & Events: Plan and execute large-scale industrial trade shows, expos, and client meets.
• Digital & Content Marketing: Oversee SEO, LinkedIn campaigns, whitepapers, and technical case studies to drive inbound B2B leads.
• Channel & Trade Marketing: Design dealer engagement programs and support pan-India or global sales teams.
• PR & Corporate Communications: Manage public relations, media coverage, and institutional communications.
• Good knowledge of power industries: Thermal power, Steel, and hydro.

Skills

Brand strategy

Exhibitions

Digital marketing

Content marketing

Channel marketing

PR & communications

Power industries knowledge

Job description

Role & responsibilities

A branding and marketing manager for an industrial company leads B2B brand strategy, trade exhibitions, and digital lead generation to strengthen market positioning

Core Responsibilities

Brand Strategy & Positioning: Define corporate branding blueprints and enforce guidelines across manufacturing, engineering, or steel sectors.

Exhibitions & Events: Plan and execute large-scale industrial trade shows, expos, and client meets.

Digital & Content Marketing: Oversee SEO, LinkedIn campaigns, whitepapers, and technical case studies to drive inbound B2B leads.

Channel & Trade Marketing: Design dealer engagement programs and support pan-India or global sales teams.

PR & Corporate Communications: Manage public relations, media coverage, and institutional communications.

Good knowledge of power industries: Thermal power, Steel, and hydro.