Assistant Marketing Manager

Aarvi Encon; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Aarvi Encon is seeking a dynamic Sales & Business Development professional to expand our B2B footprint in engineering and manufacturing sectors. You will identify opportunities, build relationships, and drive lead generation, negotiations, and orders across multiple channels.

Responsibilities include market research, coordinating with internal teams, preparing sales forecasts and MIS reports, and traveling for customer visits to close deals and grow the customer base.

Qualifications

• Bachelor's degree in a relevant field or MBA/PGDM is advantageous.
• Experience in B2B/industrial sales and marketing preferred.
• Strong communication, negotiation, and presentation skills.
• Ability to understand technical products and customer requirements.

Responsibilities

• Identify and develop new business opportunities in assigned markets.
• Generate leads through market research, references, networking, exhibitions, and channels.
• Develop new customers and expand business with existing ones.
• Prepare and implement business development plans to meet targets.
• Maintain relationships; coordinate with internal departments for solutions.
• Coordinate with Production, Quality, Purchase, Design, and other teams for customer requirements.
• Follow up on quotations, samples, trials, and orders; monitor sales enquiries.
• Prepare weekly/monthly sales and marketing reports; maintain leads and opportunities.

Skills

Business development

Lead generation

Customer relationship management

Negotiation skills

Communication skills

MS Office

PowerPoint

Excel

Email communications

Sales coordination

Travel willingness

Education

Bachelor's degree in Mechanical Engineering / Production Engineering / Marketing / Business Administration

MBA/PGDM in Marketing

Tools

MS Office

Excel

PowerPoint

Email

Job description

1. Business Development

• Identify and develop new business opportunities in assigned markets.
• Generate leads through market research, customer references, networking, exhibitions, and other channels.
• Develop new customers and expand business with existing customers.
• Prepare and implement business development plans to achieve assigned targets.
• Follow up with prospective customers and convert leads into business opportunities.

2. Customer Management

• Maintain strong relationships with existing and prospective customers.
• Understand customer requirements and coordinate with internal departments for suitable solutions.
• Handle customer inquiries, quotations, negotiations, and commercial discussions.
• Conduct regular customer visits and meetings.
• Address customer concerns and coordinate internally for timely resolution.

3. Market Research

• Study market trends, customer requirements, competitors, and potential business segments.
• Identify new applications and industries for company products.
• Collect market intelligence and provide regular updates to management.
• Identify opportunities for expansion into new territories and customer segments.

4. Sales & Marketing Coordination

• Coordinate with Production, Quality, Purchase, Design, PPC, and other departments for customer requirements.
• Follow up on quotations, samples, trials, development projects, and orders.
• Monitor sales enquiries and maintain proper records of leads and opportunities.
• Support preparation of sales forecasts, MIS reports, and management reports.

5. Marketing Activities

• Participate in exhibitions, trade fairs, customer meets, and industry events.
• Support preparation of marketing presentations, product profiles, brochures, and promotional material.
• Explore digital and other appropriate channels for generating industrial/B2B leads.
• Promote company products and capabilities to prospective customers.

6. Sales Target & Reporting

• Achieve assigned sales and business development targets.
• Prepare weekly/monthly sales and marketing reports.
• Maintain customer database and sales pipeline.
• Track pending enquiries, quotations, orders, and follow-ups.
• Provide regular updates to management regarding business development activities.

Candidate Profile

• Bachelor's degree in Mechanical Engineering, Production Engineering, Marketing, Business Administration, or a related field.
• MBA/PGDM in Marketing will be an added advantage.
• 58 years of experience in Sales & Marketing / Business Development, preferably in an engineering or manufacturing company.
• Experience in B2B/industrial sales and marketing will be preferred.

Required Skills

• Strong business development and lead-generation skills.
• Strong customer relationship management and negotiation skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to understand technical products and customer requirements.
• Good knowledge of MS Office, Excel, PowerPoint, and email communication.
• Ability to prepare MIS and sales reports.
• Strong follow-up and coordination skills.
• Willingness to travel for customer visits and business development activities.