Role & responsibilities
Key Responsibilities
A. Business Development & Sales
- - Identify and develop new business opportunities in industrial manufacturing, engineering, fabrication, casting, and machining sectors.
- - Develop relationships with OEMs, railway establishments, engineering companies, infrastructure companies, and other industrial customers.
- - Generate new enquiries, prepare commercial proposals, negotiate prices, and convert enquiries into confirmed orders.
- - Achieve assigned sales and business development targets.
B. Customer Relationship Management
- - Build and maintain long-term relationships with existing and prospective customers.
- - Conduct customer visits, understand technical and commercial requirements, and coordinate for timely submission of quotations.
- - Follow up on pending enquiries, quotations, purchase orders, and customer feedback.
C. Market Development
- - Identify new markets, prospective customers, and business expansion opportunities.
- - Monitor competitors, market demand, pricing trends, and customer requirements.
- - Develop marketing strategies to increase sales of the company's manufactured products and engineering components.
D. Internal Coordination
- - Coordinate with production, design, quality, dispatch, and accounts departments to meet customer requirements.
- - Ensure proper communication regarding order status, delivery schedules, quality issues, and customer commitments.
- - Support payment collection and resolution of commercial disputes in coordination with the accounts department.
E. Sales Reporting
- - Maintain records of customer enquiries, quotations, order bookings, sales pipelines, and customer visits.
- - Submit periodic sales performance reports and business development plans to management.
- - Provide market feedback and recommendations for improving sales and profitability.
Preferred candidate profile
A result-oriented marketing professional with at least 10 years of experience in industrial manufacturing or engineering sales, capable of independently developing customers, generating profitable business, and expanding the company's market reach.
Minimum 10 years of relevant experience in industrial marketing, technical sales, or business development.
- - Experience in engineering products, steel castings, fabrication, foundry products, or CNC-machined components will be preferred.
- - Established contacts with industrial customers and OEMs will be an advantage.
- - Strong negotiation, communication, presentation, and customer relationship management skills.
- - Ability to independently generate leads, develop markets, and convert business opportunities into orders.
- - Proficiency in MS Excel, MS Office, and sales reporting.
Key Performance Indicators (KPIs)
- - New customer acquisition and market development.
- - Sales revenue and order booking.
- - Enquiry generation and enquiry-to-order conversion.
- - Customer retention and relationship management.
- - Achievement of assigned sales targets.
- - Timely reporting and payment follow-up.