Director – Marketing

M.M.Enterprises (Recruitment Agency in India); India; On-site; INR 4,500,000 - 6,000,000; Full time

Job summary

M.Director – Marketing position in a manufacturing-focused organisation requiring 12–18 years of marketing experience. Based in India with full-time on-site responsibilities, you will shape the overall strategy, elevate brand position and drive demand across domestic and international markets.

The role emphasizes leadership, budget management, stakeholder engagement and collaboration with Sales, Product and Engineering teams to achieve commercial objectives.

Qualifications

• MBA/PGDM in Marketing or related discipline.
• 12–18 years of experience in marketing, preferably in manufacturing/B2B.
• Strong leadership, communication and analytical skills.
• Experience managing marketing budgets and external agencies.

Responsibilities

• Develop and implement the company’s overall marketing strategy aligned with business objectives.
• Lead brand positioning, corporate communication and market development initiatives.
• Drive B2B marketing strategies for industrial/manufacturing products and solutions.
• Develop market intelligence, competitor analysis and customer insights to identify growth opportunities.
• Lead digital marketing, SEO/SEM, social media and marketing automation initiatives.
• Develop marketing campaigns to generate qualified leads and support sales.
• Manage product launches, exhibitions, trade shows and industry events.
• Oversee marketing collateral and work with Sales, Product, Engineering and BD teams.

Skills

Marketing leadership

Brand management

B2B marketing

Digital marketing

Market research

Budget management

Education

MBA/PGDM in Marketing

Job description

Director – Marketing

Industry: Manufacturing

Location: India

Experience: 12–18 Years

Position: Director – Marketing

Employment Type: Full-Time

Job Overview

We are looking for an experienced and results-driven Director – Marketing to lead the marketing function for a growing manufacturing organisation. The ideal candidate will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving demand generation, and supporting business growth across domestic and international markets.

Key Responsibilities

• Develop and implement the company’s overall marketing strategy aligned with business objectives.
• Lead brand positioning, corporate communication and market development initiatives.
• Drive B2B marketing strategies for industrial/manufacturing products and solutions.
• Develop market intelligence, competitor analysis and customer insights to identify new growth opportunities.
• Lead digital marketing, SEO, SEM, social media, content marketing and marketing automation initiatives.
• Develop marketing campaigns to generate qualified leads and support the sales team.
• Manage product launches, exhibitions, trade shows, conferences and industry events.
• Build and manage relationships with agencies, media partners and other marketing vendors.
• Oversee the development of brochures, presentations, case studies, product literature and other marketing collateral.
• Work closely with Sales, Product, Engineering and Business Development teams to align marketing initiatives with commercial objectives.
• Define marketing KPIs, budgets and ROI metrics and present performance reports to senior management.
• Lead, mentor and develop the marketing team.

Candidate Profile

• MBA/PGDM in Marketing or a related discipline.
• 12–18 years of experience in marketing, preferably within manufacturing, industrial, engineering or B2B organisations.
• Strong understanding of B2B marketing and industrial customer segments.
• Proven experience in developing and executing integrated marketing strategies.
• Strong leadership, communication, stakeholder-management and analytical skills.
• Experience managing marketing budgets and external agencies.
• Exposure to domestic and international markets will be an advantage.