Marketing Engineer- Industrial

Sharang Corporation; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

Sharang Corporation is seeking a marketing professional to drive growth for its industrial products, equipment, and automation solutions in Pune. The role involves planning and executing campaigns across online and offline channels, coordinating with sales and technical teams, and conducting market research to identify opportunities.

Responsibilities include promoting products at industrial exhibitions, seminars, and customer events, preparing promotional materials, and monitoring campaign

Responsibilities

• Develop and implement marketing strategies to promote industrial products, equipment, and services.
• Plan, execute, and monitor marketing campaigns across online and offline channels.
• Promote products through industrial exhibitions, trade fairs, seminars, workshops and customer events.
• Coordinate with the sales team to identify new business opportunities, generate leads, and expand existing customer relationships.
• Conduct market research to identify customer requirements, emerging trends, and competitor activities.
• Identify potential customers and industries for industrial equipment and automation solutions.
• Prepare product presentations, marketing materials, brochures, catalogues, and promotional content.
• Coordinate with the technical and sales teams to communicate product features, applications, and benefits to customers.
• Follow up on marketing-generated leads and maintain records of enquiries, customer interactions, and campaign performance.
• Assist in organizing product demonstrations, customer visits, and technical seminars.
• Monitor marketing campaign effectiveness and recommend improvements to increase brand visibility and lead generation.
• Support the sales team in achieving business development and marketing targets.

Job description

• Develop and implement marketing strategies to promote industrial products, equipment, and services.
• Plan execute, and monitor marketing campaigns across online and offline channels.
• Promote products through industrial exhibitions, trade fairs, seminars, workshops and customer events.
• Coordinate with the sales team to identify new business opportunities, generate leads, and expand existing customer relationships.
• Conduct market research to identify customer requirements, emerging trends, and competitor activities.
• Identify potential customers and industries for industrial equipment and automation solutions.
• Prepare product presentations, marketing materials, brochures, catalogues, and promotional content.
• Coordinate with the technical and sales teams to communicate product features, applications, and benefits to customers.
• Follow up on marketing-generated leads and maintain records of enquiries, customer interactions, and campaign performance.
• Assist in organizing product demonstrations, customer visits, and technical seminars.
• Monitor marketing campaign effectiveness and recommend improvements to increase brand visibility and lead generation.
• Support the sales team in achieving business development and marketing targets.