Brand and Marketing Communication Manager

Talent Corner Hr Services; Navi Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Talent Corner HR Services in Navi Mumbai, Maharashtra, seeks a Brand & Marketing Manager to lead brand management, digital campaigns, and PR efforts. The role collaborates with engineering and product teams on messaging, campaigns, and collateral to drive awareness and lead generation.

The ideal candidate has 3+ years in brand or digital marketing, with strong communication skills and experience across packaging, events, and leadership branding.

Qualifications

• Bachelor's degree in Marketing or related field; MBA preferred.
• 3+ years in brand management, marketing communications, or digital marketing.
• Experience with digital campaigns, social media, and marketing collateral.

Responsibilities

• Brand Management: develop and maintain brand identity and guidelines.
• Digital Marketing & Social Media: plan campaigns across SEO, SEM, email, LinkedIn; manage website and social channels.
• Marketing Communications: create brochures, datasheets, case studies, and presentations; collaborate with engineering/product teams.
• Packaging Design: manage packaging design, labeling, and print-ready artwork.
• Public Relations & Events: manage press releases and coordinate exhibitions, webinars, and events.
• Leadership Branding: build personal brands of leaders on LinkedIn; develop thought-leadership content.
• Performance Analysis & Reporting: define KPIs and monthly performance reports; track trends and feedback.

Skills

Brand Management and Marketing

Digital Marketing: SEO, SEM, Google Ad

Social Media Marketing & LinkedIn

B2B Marketing & Lead Gen

Marketing Communications & Content Dev

Public Relations & Events

Packaging Design & Print Production

Google Analytics & CMS

Adobe Creative Suite or Canva

Strong written & verbal communication

Project Management & Analytics

Education

Bachelor's degree in Marketing/Related Field

MBA in Marketing (advantage)

Tools

HubSpot

Zoho

Salesforce

Google Analytics

Job description

Role & responsibilities

Job Description: Brand & Marketing Manager

Job Location:

Navi Mumbai, Maharashtra

Experience:

3+ Years

Employment Type:

Full-Time

Work Mode:

On-site (Hybrid possible for exceptional candidates)

Reporting To:

Management / Directors

Key Responsibilities

1. Brand Management

• Develop and maintain brand identity, positioning, messaging, and brand guidelines.
• Ensure brand consistency across websites, brochures, catalogues, presentations, packaging, and other marketing materials.
• Review and approve external marketing communications.

2. Digital Marketing & Social Media

• Plan and execute digital marketing campaigns across SEO, SEM, email marketing, LinkedIn, and other B2B channels.
• Manage the company website and social media platforms.
• Develop content calendars and monitor engagement, reach, and campaign performance.
• Execute lead-generation campaigns and track results against business targets.
• Manage digital marketing budgets and coordinate with external agencies.

3. Marketing Communications

• Develop product brochures, technical datasheets, case studies, application notes, user manuals, and sales presentations.
• Collaborate with engineering and product teams to communicate technical product features and customer benefits effectively.
• Create marketing and sales support materials for sales and channel partners.

4. Packaging Design

• Manage product packaging design, labelling, and print-ready artwork.
• Ensure packaging follows brand guidelines and applicable labelling requirements.
• Coordinate with designers, printers, and vendors to maintain quality and timelines.

5. Public Relations & Events

• Manage press releases, media relations, trade publications, and industry publicity.
• Plan and coordinate participation in exhibitions, trade shows, conferences, webinars, and customer events.
• Identify opportunities for industry awards, speaking engagements, and brand visibility.

6. Leadership Branding

• Build and strengthen the personal brands of key company leaders, particularly on LinkedIn.
• Develop thought-leadership posts, articles, interviews, and speaker profiles.
• Explore opportunities for media features, panel discussions, and industry recognition.

7. Performance Analysis & Reporting

• Define and monitor KPIs for brand awareness, digital marketing, and lead generation.
• Prepare monthly performance reports and recommend improvements.
• Track market trends, competitor activities, and customer feedback.

Required Skills

• Brand Management and Marketing Strategy
• Digital Marketing: SEO, SEM, Google Ads, and Email Marketing
• Social Media Marketing and LinkedIn Campaign Management
• B2B Marketing and Lead Generation
• Marketing Communications and Content Development
• Public Relations, Media Management, and Event Marketing
• Packaging Design and Print Production
• Google Analytics and Website Content Management Systems (CMS)
• Adobe Creative Suite or Canva
• Strong written and verbal communication skills
• Project Management and Analytical Skills

Education & Experience

• Bachelor's degree in Marketing, Mass Communication, Design, Business Administration, or a related field.
• MBA in Marketing will be an added advantage.
• Minimum 3 years of experience in brand management, marketing communications, or digital marketing.
• Experience managing digital campaigns, social media platforms, and marketing collateral.
• Experience working with designers, marketing agencies, and printing vendors.

Preferred Qualifications

• Experience in B2B marketing, industrial marketing, or engineering products.
• Knowledge of distributor/dealer networks and trade-show marketing.
• Experience in leadership personal branding and LinkedIn content development.
• Familiarity with CRM and marketing automation tools such as HubSpot, Zoho, or Salesforce.
• A portfolio of branding, campaigns, and content projects will be an advantage.

Key Competencies

• Creative, proactive, and result-oriented approach.
• Strong visual sense and analytical thinking.
• Excellent communication and stakeholder management skills.
• Attention to detail and ownership of brand quality.
• Ability to manage multiple projects and deadlines.