Marketing Manager

Ajanta Soya; New Delhi; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Ajanta Soya Ltd. invites applications for Marketing Manager D2C to drive growth across online and offline channels. You will shape D2C strategies, oversee e-commerce platforms, and align campaigns with sales and product teams to deliver sustainable profitability.

You will analyze market trends, manage digital campaigns (SEO, social, email, paid media), engage customers, and track performance to optimize retention and conversions, aiming to reach 25 lakh families monthly.

Qualifications

• 2+ years of experience in e-commerce, D2C marketing, or online retail operations, ideally within the FMCG sector.
• Proven expertise in developing and executing D2C strategies and driving e-commerce growth.
• Strong understanding of digital marketing channels including SEO, social media, email marketing, and paid media.
• Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights.
• Strong communication skills and experience in collaborating with cross-functional teams to execute marketing initiatives.
• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• Familiarity with sustainable business practices and consumer trends in FMCG or related industries is a plus.

Responsibilities

• D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.
• E-commerce Management: Oversee and manage online retail platforms, ensuring seamless customer experiences and driving sales performance.
• Marketing Campaigns: Develop and execute innovative digital marketing campaigns across various channels such as SEO, social media, email, and paid media to increase brand visibility and conversions.
• Market Analysis & Expansion: Analyze current market trends and customer behavior to identify new opportunities for business growth and brand expansion.
• Collaboration & Alignment: Work closely with sales, operations, and product teams to align marketing strategies with overall business goals and optimize campaign execution.
• Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.
• Performance Tracking: Continuously monitor and report on the effectiveness of campaigns, adjusting strategies as needed to achieve set goals.
• Target to reach 25 lakh families to purchase from us on a monthly basis

Skills

D2C marketing

E-commerce growth

Digital marketing

Data analysis

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

Job Overview:

The Marketing Manager D2C Business will play a key role in planning, overseeing and executing direct-to-consumer (D2C) strategies for Ajanta Soya Ltd. You will be responsible for growing online & offline retail market presence, optimizing e-commerce growth, and developing innovative marketing initiatives. This role involves leveraging market trends, identifying expansion opportunities, and collaborating with cross-functional teams to elevate the brands presence and drive overall sustainable profitable growth.

Key Responsibilities:

• D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.
• E-commerce Management: Oversee and manage online retail platforms, ensuring seamless customer experiences and driving sales performance.
• Marketing Campaigns: Develop and execute innovative digital marketing campaigns across various channels such as SEO, social media, email, and paid media to increase brand visibility and conversions.
• Market Analysis & Expansion: Analyze current market trends and customer behavior to identify new opportunities for business growth and brand expansion.
• Collaboration & Alignment:Work closely with sales, operations, and product teams to align marketing strategies with overall business goals and optimize campaign execution.
• Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.
• Performance Tracking: Continuously monitor and report on the effectiveness of campaigns, adjusting strategies as needed to achieve set goals.
• Target to reach 25 lakh families to purchase from us on a monthly basis

Qualifications:

• 2+ years of experience in e-commerce, direct-to-consumer (D2C) marketing, or online retail operations, ideally within the FMCG sector.
• Proven expertise in developing and executing D2C strategies and driving e-commerce growth.
• Strong understanding of digital marketing channels including SEO, social media, email marketing, and paid media.
• Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights.
• Strong communication skills and experience in collaborating with cross-functional teams to execute marketing initiatives.
• A Bachelors degree in Marketing, Business Administration, or a related field.
• Familiarity with sustainable business practices and consumer trends in FMCG or related industries is a plus.