Hiring For the D2C Lead | Gurgaon location

Emami; Gurugram District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Emami Group is seeking a dynamic D2C Lead to scale its digital-first business in India. You will own the D2C P&L, drive growth, and partner with leadership to align with brand strategy. The role covers performance marketing, product mix, pricing, and acquisition/retention across an ecommerce ecosystem.

You will work with marketing, product, tech, and supply chain to ensure customer-centric operations, data-driven decisions, and a scalable channel strategy for the Shopify storefront.

Qualifications

• 8–12 years in e-commerce or D2C leadership roles, preferably FMCG/wellness.
• Proven P&L ownership and growth in large consumer businesses.
• Strong digital marketing funnels and consumer journey optimization.
• Hands-on with Shopify, GA4, CRM tools, and analytics platforms.
• Ability to translate data into actionable growth and channel decisions.

Responsibilities

• Own and deliver the D2C P&L with revenue growth and profitability.
• Align D2C goals with brand strategy and corporate vision.
• Develop growth strategies across marketing, product mix, pricing, acquisition and retention.
• Scale growth hacks across funnels, conversions, and repeat behavior.
• Collaborate with marketing, product, tech, and supply chain for seamless ops.
• Define channel strategy for brand site (Shopify) balancing scale and margins.
• Provide data visibility: CAC, LTV, AOV, ROAS, churn, retention.
• Lead planning, merchandising and promos aligned with objectives.
• Build and mentor a high-performing cross-functional team.

Skills

E-commerce leadership

Data-driven decisions

Cross-functional leadership

Growth strategy

Customer lifecycle management

Tools

Shopify

GA4

CRM tools

Analytics platforms

Job description

Job Title: D2C Lead

Company: Emami Group

About the Role:

Emami is seeking a dynamic and entrepreneurial D2C Business Lead to scale its digital-first business. This role demands a mix of strategic thinking and hands‑on execution — driving growth, profitability, and innovation across the e-commerce ecosystem. The ideal candidate will own the P&L, champion consumer experience, and identify growth levers across acquisition, retention, and channel expansion for one of India’s most trusted wellness brands.

Key Responsibilities:

1. 1. Own and deliver the D2C business P&L — driving revenue growth, profitability, and long-term sustainability


2. 2. Partner with the leadership team to align D2C goals with overall brand strategy and corporate vision


3. 3. Develop and execute growth strategies across performance marketing, product mix, pricing, and acquisition/retention


4. 4. Identify and scale new growth hacks across acquisition funnels, conversion optimisation, and repeat behaviours


5. 5. Work closely with marketing, product, tech, and supply chain teams to ensure seamless operations and customer experience


6. 6. Define channel strategy across brand site (Shopify) — balancing scale and margins


7. 7. Drive data‑led decision‑making with clear visibility into CAC, LTV, AOV, ROAS, churn, and retention metrics


8. 8. Lead planning, merchandising, and promotional strategies aligned with brand and category objectives


9. 9. Build and mentor a high‑performing cross‑functional team across marketing, analytics, and digital operations

Skills & Qualifications Required:

• 8–12 years of experience in e-commerce or D2C business leadership roles (FMCG, wellness, or lifestyle categories preferred)


• Proven track record of managing full P&L ownership and delivering growth in high‑scale consumer businesses


• Strong understanding of digital marketing funnels, performance metrics, and consumer journey optimization


• Hands‑on experience with Shopify, GA4, CRM tools, and analytics platforms


• Ability to translate data into actionable growth strategies and channel decisions


• Experience working with tech, creative, and operations teams in a fast‑moving digital environment


• Entrepreneurial mindset — strong bias for action, experimentation, and iterative improvement


• Excellent leadership and communication skills with the ability to inspire and drive cross‑functional alignment