D2C Lead

PeopleStrong Pte Ltd; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Emami Group is seeking a dynamic D2C Business Lead to scale its digital-first wellness brand. Own the D2C P&L, drive revenue growth, and shape channel strategy across brand site (Shopify) and acquisition/retention initiatives.

You will collaborate with marketing, product, tech, and supply chain teams to optimize CAC, LTV, AOV, and retention, while building a high-performing cross-functional team and delivering growth through data-led decision making.

Qualifications

• 8–12 years in e‑commerce or D2C leadership roles, FMCG or wellness preferred.
• Proven track record of full P&L ownership and growth delivery.
• Strong grasp of digital funnels, metrics, and customer journey optimization.
• Hands-on with Shopify, GA4, CRM tools and analytics platforms.

Responsibilities

• Own and deliver the D2C business P&L with revenue and profitability growth.
• Align D2C goals with brand strategy and corporate vision.
• Develop and execute growth strategies across performance marketing and pricing.
• Identify growth hacks across acquisition, retention, and funnels.
• Collaborate with marketing, product, tech, and supply chain for seamless ops.
• Define channel strategy for the brand site (Shopify) balancing scale and margins.
• Drive data-led decisions with CAC, LTV, AOV, ROAS, churn metrics.
• Lead merchandising, planning, and promotional activities.
• Build and mentor a high‑performing cross‑functional team.

Skills

D2C leadership

P&L ownership

Digital marketing

Shopify

GA4

CRM tools

Analytics platforms

Cross-functional leadership

Tools

Shopify

GA4

CRM tools

Analytics platforms

Job description

D2C P&L Digital Marketing Strategic and analytical problem solving Google Analytics (GA4) CRM Tools

Master of Business Administration

Working Language

Job Description

Job Title: D2C Lead

Company: Emami Group

About the Role:

Emami is seeking a dynamic and entrepreneurial D2C Business Lead to scale its digital-first business. This role demands a mix of strategic thinking and hands‑on execution — driving growth, profitability, and innovation across the e‑commerce ecosystem. The ideal candidate will own the P&L, champion consumer experience, and identify growth levers across acquisition, retention, and channel expansion for one of India’s most trusted wellness brands.

Key Responsibilities:

• 1.Own and deliver the D2C business P&L — driving revenue growth, profitability, and long‑term sustainability
• 2.Partner with the leadership team to align D2C goals with overall brand strategy and corporate vision
• 3.Develop and execute growth strategies across performance marketing, product mix, pricing, and acquisition/retention
• 4.Identify and scale new growth hacks across acquisition funnels, conversion optimisation, and repeat behaviours
• 5.Work closely with marketing, product, tech, and supply chain teams to ensure seamless operations and customer experience
• 6.Define channel strategy across brand site (Shopify) — balancing scale and margins
• 7.Drive data‑led decision making with clear visibility into CAC, LTV, AOV, ROAS, churn, and retention metrics
• 8.Lead planning, merchandising, and promotional strategies aligned with brand and category objectives
• 9.Build and mentor a high‑performing cross‑functional team across marketing, analytics, and digital operations

Skills & Qualifications Required:

• 1.8–12 years of experience in e‑commerce or D2C business leadership roles (FMCG, wellness, or lifestyle categories preferred)
• 2.Proven track record of managing full P&L ownership and delivering growth in high‑scale consumer businesses
• 3.Strong understanding of digital marketing funnels, performance metrics, and consumer journey optimization
• 4.Hands‑on experience with Shopify, GA4, CRM tools, and analytics platforms
• 5.Ability to translate data into actionable growth strategies and channel decisions
• 6.Experience working with tech, creative, and operations teams in a fast‑moving digital environment
• 7.Entrepreneurial mindset — strong bias for action, experimentation, and iterative improvement
• 8.Excellent leadership and communication skills with the ability to inspire and drive cross‑functional alignment