Digital Marketing Manager

WEchartered Consultancy Pvt. Ltd.; Gurugram District; On-site; INR 1,000,000 - 1,200,000; Full time

Benefits offered by this job

Variable pay up to 25%

Guaranteed annual increment

Leadership development programs

Job summary

A leading consultancy firm is seeking an experienced Digital Marketing Lead to drive their digital transformation and enhance brand presence. The role involves strategic leadership, team development, and campaign management. Ideal candidates should have 6-10 years of experience in digital marketing, with a focus on FMCG and a strong track record in leadership roles. The position offers a competitive salary range of ₹10-12 LPA, along with performance-based incentives.

Qualifications

• 6-10 years in digital marketing, minimum 3 years in leadership roles.
• Experience managing annual digital marketing budgets of ₹1+ Crores.
• Proven track record of leading high-performing marketing teams.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Lead and mentor a diverse team of digital marketing professionals.
• Manage paid marketing campaigns across various platforms.

Skills

Strategic Thinking

Data-Driven

Creative Problem-Solving

Communication

Adaptability

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA in Marketing or Digital Marketing specialization

Tools

Google Ads

Google Analytics 4

HubSpot

Canva

Job description

Overview

We are seeking an experienced and strategic Digital Marketing Lead to spearhead Honeyman's digital transformation and strengthen our brand presence across all digital platforms. The ideal candidate will be a visionary leader who combines strategic thinking with hands-on execution, leading our talented in-house team while driving measurable growth in brand awareness, customer acquisition, and e-commerce revenue. This role is crucial for scaling our B2B and D2C operations, enhancing customer engagement, and positioning Honeyman as the leading digital-native FMCG brand in the natural foods segment.

Key Responsibilities

• Strategic Leadership: Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets; lead digital transformation initiatives and omnichannel marketing approach; collaborate with senior leadership to set annual digital marketing goals and KPIs; drive innovation in digital marketing practices and emerging technology adoption.
• Team Management & Development: Lead, mentor, and develop a diverse team of 6-8 digital marketing professionals; conduct regular performance reviews and create individual development plans; foster a culture of creativity, data-driven decision making, and continuous learning; recruit and onboard top talent to strengthen the digital marketing team.
• Campaign Management & Execution: Plan and manage paid marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms; oversee content planning, creation, and distribution across website, social media, blogs, and email marketing; manage SEO/SEM efforts to enhance organic visibility and traffic growth; drive influencer collaborations, brand partnerships, and community building initiatives.
• Performance & Analytics: Track, analyze, and report on campaign performance metrics and ROI; prepare detailed analytics reports for senior management and stakeholders; implement A/B testing and conversion optimization strategies; maintain marketing attribution models and customer journey analysis.
• Cross-functional Collaboration: Partner with sales, product, and supply chain teams to align marketing with business objectives; collaborate with finance on budget planning and performance tracking; work with compliance team to ensure campaigns meet regulatory requirements (FSSAI, etc.).

Key Performance Indicators (KPIs)

• Revenue Growth: Drive 30%+ YoY increase in digital channel revenue
• Customer Acquisition: Achieve 25%+ improvement in CAC efficiency
• Brand Awareness: Increase organic brand search volume by 40%
• Team Performance: Maintain team satisfaction score above 85%

Required Qualifications

• Experience & Background
  • Experience: 6-10 years in digital marketing, with minimum 3 years in leadership roles
  • Industry Preference: Strong preference for FMCG, D2C, consumer goods, or food & beverage sectors
  • Leadership Experience: Proven track record of leading and developing high-performing marketing teams
  • Scale Experience: Experience managing annual digital marketing budgets of ₹1+ Crores
• Educational Qualifications
  • Essential: Bachelor's degree in Marketing, Business Administration, Communications, or related field
  • Preferred: MBA in Marketing or Digital Marketing specialization
• Technical Skills
  • Platforms: Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads
  • Analytics: Google Analytics 4, Google Tag Manager, data visualization tools
  • Marketing Automation: HubSpot, Mailchimp, or similar platforms
  • SEO/SEM: Technical SEO, keyword research, search marketing
  • E-commerce: Shopify, Amazon Seller Central, and other e-commerce platforms
  • Design Tools: Canva, Adobe Creative Suite for creative collaboration
• Industry-Specific Requirements
  • FMCG Knowledge: Understanding of consumer behavior, seasonal trends, and retail marketing
  • D2C Expertise: Experience scaling direct-to-consumer brands and subscription models
  • Sustainability Marketing: Experience promoting natural, organic, or sustainable products
  • Omnichannel Marketing: Knowledge of integrating online and offline touchpoints
  • Regulatory Compliance: Awareness of FSSAI regulations and food marketing compliance
• Leadership & Soft Skills
  • Strategic Thinking: Develop long-term digital strategies and roadmaps
  • Data-Driven: Strong analytical skills with actionable insights from data
  • Creative Problem-Solving: Innovative mindset to overcome marketing challenges
  • Communication: Excellent verbal and written communication for stakeholder management
  • Adaptability: Thrives in fast-paced environment with changing priorities
  • Crisis Management: Experience handling PR challenges and negative online sentiment

Compensation & Benefits

• Base Compensation:
• Salary Range: ₹10-12 LPA (based on experience and qualifications)
• Variable Pay: Up to 25% of base salary based on performance against KPIs
• Annual Increment: Guaranteed minimum 10% annual increment based on performance review
• Benefits Package: Gratuity as per company policy

Growth & Development

• Leadership development programs and executive coaching
• Cross-functional project leadership opportunities
• International training programs with global FMCG partners
• Speaking opportunities at industry conferences and events

Application Process

• Required Documents: Comprehensive resume with portfolio of successful campaigns; References from previous supervisors and team members
• Interview Process: Screening Call, Technical Round, Leadership Assessment, Final Round, Reference Checks