Marketing Manager

Chetan foods; Davanagere; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A growing manufacturer of spices is seeking a Marketing Manager to lead marketing initiatives across B2B, B2C, and D2C channels. This role requires 5 to 10 years of experience in the FMCG sector, particularly in spices, with a strong track record in digital marketing and product launches. The ideal candidate will have an MBA in Marketing and be ready to work from their office in Davanagere, Karnataka. Competitive salary and growth opportunities included.

Qualifications

• 5–10 years of experience in FMCG/Food & Beverages, preferably in Spices or related categories.
• Proven track record in B2B, B2C, and D2C marketing.
• Strong understanding of digital marketing tools and analytics.

Responsibilities

• Develop and execute marketing strategies for B2B, B2C, and D2C channels.
• Plan and implement new product launch campaigns.
• Collaborate with sales, production, and distribution teams.
• Drive in-store promotions and consumer engagement activities.
• Manage brand positioning, packaging, and promotional activities.

Skills

B2B marketing

B2C marketing

D2C marketing

Digital marketing tools

Communication skills

Negotiation skills

Team leadership

Creative thinking

Education

MBA/PGDM in Marketing

Job description

• Position:Marketing Manager – Masala & Spices(B2B / B2C / D2C)
• Location:Davanagere, Karnataka
• Experience Required:5 to 10 years
• Industry:FMCG / Food & Beverages / Spices & Masala Manufacturing
• Work Mode:Work from office

Note: Apply only if you are willing to relocate to Davanagere, Karnataka, and experience in D2C marketing is mandatory.

About Us: "Chetan Foods" is a growing manufacturer of premium Masala and Spice powders, committed to bringing authentic flavors to kitchens across India and beyond. We are in an exciting growth phase and looking for a dynamic Marketing Manager to lead our B2B, B2C, and D2C marketing initiatives, especially focusing on new product launches and brand building in domestic and international markets. website:www.chetanfoods.com

Key Responsibilities:

• Develop and execute marketing strategies for B2B, B2C, and D2C channels to increase brand awareness and market share.
• Plan and implement new product launch campaigns - from market research to go-to-market strategy.
• Collaborate with sales, production, and distribution teams to align marketing strategies with business goals.
• Coordinate with the sales team to implement regional campaigns and promotional offers.
• Drive in-store promotions, branding, and consumer engagement activities across retail outlets.
• Identify new market opportunities, partnerships, and distribution channels for both domestic and export markets.
• Manage brand positioning, packaging, and promotional activities for the product portfolio.
• Track and analyze marketing ROI, campaign performance, and consumer insights.
• Manage marketing budgets effectively and ensure cost optimization.
• Supervise external agencies, creative partners, and digital teams for campaign execution.
• Build and nurture relationships with retailers, distributors, and online platforms for product visibility and sales growth.

Required Skills & Qualifications:

• MBA/PGDM in Marketing or equivalent qualification.
• 5–10 years of experience in FMCG/Food & Beverages, preferably Spices or related categories.
• Proven track record in B2B, B2C, and D2C marketing, especially in startup environments or new brand launches.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication, negotiation, and team leadership skills.
• Creative thinker with strong business acumen and execution skills.

Preferred Experience:

• Experience in launching new food or FMCG brands from scratch.
• Familiarity with e-commerce platforms (Amazon, Flipkart, BigBasket, etc.).
• Experience in channel marketing and trade promotions.