Brand Manager

Adecco; Gurugram District; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

Adecco is seeking a hands-on Brand Manager to own end-to-end brand strategy, positioning, consumer acquisition and revenue delivery for a leading D2C Health & Wellness portfolio.

The role spans Brand Marketing, Digital, E-commerce, Marketplaces, Modern Trade, General Trade and Pharmacy channels, with responsibility for growth plans, KPI tracking and cross-functional collaboration.

Qualifications

• 5+ years of experience in Brand Management / Marketing.
• Experience in FMCG, Pharma OTC, Nutraceuticals, Wellness or related consumer categories.
• Proven experience managing brands/products with measurable business and revenue targets.
• Experience in TVC/CTV, Digital & Integrated Marketing Campaigns.
• Strong understanding of Media Planning & Media Buying.
• Good understanding of Meta & Google Marketing Funnels.
• Experience with E-commerce & Marketplaces, including PDPs and A+ content.
• Exposure to Retail, Chemist & Trade Marketing.
• Strong commercial, analytical and business ownership mindset.
• Excellent communication, stakeholder management and project management skills.

Responsibilities

• End-to-end ownership of a brand/product from strategy to revenue delivery.
• Lead Brand Marketing, Digital, Performance Marketing, E-commerce and marketplace initiatives.
• Develop annual, quarterly and monthly growth plans.
• Track metrics: Revenue, Volume, CAC, ROAS, Conversion, Repeat Rate and Profitability.
• Drive growth across hero products, new launches and underperforming SKUs.
• Develop product positioning, USPs, consumer propositions and communication strategies.
• Lead integrated campaigns across TVC/CTV, Digital, Social Media, Retail and other channels.
• Collaborate with agencies on campaign development, media planning and optimization.
• Partner with Performance Marketing teams on Meta & Google funnels.
• Drive brand growth across marketplaces like Amazon, Flipkart, Nykaa, Zepto and Instamart.

Skills

Brand management

FMCG experience

Results driven

TVC/CTV campaigns

Media planning

Meta/Google funnels

E-commerce marketplaces

Retail marketing

Analytical mindset

Stakeholder management

Entrepreneurial mindset

Communication skills

Job description

We are currently screening Brand Manager professionals for a Leading D2C Health & Wellness

Company.

Industry: FMCG | Pharma OTC | Nutraceuticals | Wellness

Work Mode: Work from Office

About the Role

• We are looking for a hands-on Brand Manager who can take end-to-end ownership of a brand/product — from strategy and positioning to consumer acquisition, product growth and revenue delivery.
• The role spans Brand Marketing, Digital, Performance Marketing, E-commerce, Marketplaces, Modern Trade, General Trade and Pharmacy/Chemist channels.
• Own the overall growth strategy, business performance and revenue targets for assigned brands/products
• Develop annual, quarterly and monthly brand growth plans
• Track key metrics including Revenue, Volume, CAC, ROAS, Conversion, Repeat Rate and Profitability
• Drive growth across hero products, new launches and underperforming SKUs
• Develop product positioning, USPs, consumer propositions and communication strategies
• Lead integrated campaigns across TVC/CTV, Digital, Social Media, Retail, Print, Outdoor and other channels
• Work with creative and media agencies on campaign development, media planning and optimisation
• Partner with Performance Marketing teams on Meta & Google funnels
• Drive brand growth across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart and other marketplaces
• Optimise PDPs, listing images, A+ content, banners and marketplace communication
• Develop marketing communication for Modern Trade, General Trade, Pharmacies & Chemists
• Lead end-to-end marketing for new product launches
• Track competitors, consumer trends, pricing, promotions and market opportunities
• Collaborate with Performance Marketing, Creative, Content, E-commerce, Sales, Product/R&D, Supply Chain and Finance teams

• 5+ years of experience in Brand Management / Marketing
• Experience in FMCG, Pharma OTC, Nutraceuticals, Wellness or related consumer categories
• Proven experience managing brands/products with measurable business and revenue targets
• Experience in TVC/CTV, Digital & Integrated Marketing Campaigns
• Strong understanding of Media Planning & Media Buying
• Good understanding of Meta & Google Marketing Funnels
• Experience with E-commerce & Marketplaces, including PDPs, listing images and A+ content
• Exposure to Retail, Chemist & Trade Marketing
• Strong commercial, analytical and business ownership mindset
• Excellent communication, stakeholder management and project management skills
• Hands-on, entrepreneurial and comfortable working in a fast-paced environment

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