Head of Brand and Campaign (D2C)

Globelance; Mumbai; Hybrid; INR 1,800,000 - 2,200,000; Full time

Job summary

Globelance in Mumbai (Hybrid) is seeking a Head of Brand and Campaign to shape our branding and marketing direction. The role focuses on brand management, creative strategy, and multi-channel campaign execution within FMCG, retail, lifestyle, wellness, financial services, and D2C sectors.

The ideal candidate has a proven track record in growing brand engagement and leading teams, combining strategic thinking with hands-on leadership in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 7 years of experience in brand management, creative strategy, and campaign leadership.
• Strong understanding of digital marketing, social media, and emerging marketing trends.
• Proven ability to develop and execute successful marketing campaigns that drive brand awareness and revenue growth.

Responsibilities

• Brand Strategy Development: Create and implement comprehensive brand strategies that align with the company's vision and objectives.
• Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across multiple channels to ensure brand consistency and effectiveness.
• Creative Leadership: Lead the creative team to develop innovative and impactful marketing materials and campaigns that resonate with target audiences.
• Market Research: Conduct market analysis to identify consumer trends, insights, and competitive landscape to inform brand positioning and strategy.
• Cross-Functional Collaboration: Work closely with product development, sales, and other departments to ensure alignment and support for marketing initiatives.
• Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
• Performance Metrics: Establish KPIs and metrics to measure the success of branding and campaign efforts, providing regular reports to senior management.
• Team Leadership: Mentor and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

Skills

Brand management

Leadership

Strategic thinking

Digital marketing

Campaign management

Market research

Communication

Education

Bachelor's degree in Marketing/Business Administration

MBA preferred

Job description

Head of Brand and Campaign

Location: Mumbai (Hybrid)

Salary: Up to 20 LPA

Experience Required: Minimum 7 years in Brand, Creative, Campaign, and Marketing Leadership

About the Company:

[Insert a brief description of the company, its mission, and values. Highlight its focus on FMCG, retail, lifestyle, wellness, financial services, and D2C sectors.]

Job Overview:

We are seeking an experienced and dynamic Head of Brand and Campaign to lead our branding and marketing initiatives. The ideal candidate will have a robust background in brand management, creative strategy, and campaign execution, particularly within the FMCG, retail, lifestyle, wellness, financial services, and D2C sectors. This role requires a strategic thinker with a proven track record of driving brand growth and engagement.

Key Responsibilities:

• Brand Strategy Development: Create and implement comprehensive brand strategies that align with the company's vision and objectives.
• Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across multiple channels to ensure brand consistency and effectiveness.
• Creative Leadership: Lead the creative team to develop innovative and impactful marketing materials and campaigns that resonate with target audiences.
• Market Research: Conduct market analysis to identify consumer trends, insights, and competitive landscape to inform brand positioning and strategy.
• Cross-Functional Collaboration: Work closely with product development, sales, and other departments to ensure alignment and support for marketing initiatives.
• Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
• Performance Metrics: Establish KPIs and metrics to measure the success of branding and campaign efforts, providing regular reports to senior management.
• Team Leadership: Mentor and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in brand management, creative strategy, and campaign leadership, preferably in FMCG, retail, lifestyle, wellness, financial services, or D2C.
• Strong understanding of digital marketing, social media, and emerging marketing trends.
• Proven ability to develop and execute successful marketing campaigns that drive brand awareness and revenue growth.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Join Us?

• Opportunity to lead and shape the brand's future in a rapidly evolving market.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.