Marketing Manager

JAC Recruitment; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

JAC Recruitment seeks a Marketing Manager to expand the company’s B2B customer base across India in nickel alloys and specialty metals. The role combines market development, customer acquisition, relationship management, and commercial/technical understanding to generate new business and strengthen market presence.

You will identify and win new customers, build relationships with procurement and engineering teams, manage a sales pipeline, and coordinate with sales, inventory, and logistics to

Qualifications

• Experience in B2B marketing or sales in industrial/technical markets.
• Proven ability to acquire new customers and manage a sales pipeline.
• Strong communication and relationship-building skills.

Responsibilities

• Identify and acquire new customers across India through calls, emails, meetings, and visits.
• Develop relationships with procurement, purchasing, engineering, project, and production teams.
• Target OEMs, EPCs, fabricators, engineering companies, and industrial end users.
• Generate customer enquiries, follow up on quotations, and convert opportunities into orders.
• Develop existing accounts and generate repeat and higher-value business.
• Identify new industries, applications, and geographic markets for nickel alloys.
• Maintain the customer database, sales pipeline, forecasts, and management reports.
• Coordinate with sales, purchasing, inventory, and logistics teams to support order execution.
• Develop market intelligence on competitors, pricing, demand, and customer requirements.

Skills

B2B marketing

Account management

Industrial sales

Negotiation

Tools

CRM software

Job description

The Marketing Manager role focuses on developing and expanding the company’s business-to-business customer base across India within the nickel alloy and specialty metals segment. This hands-on position combines market development, customer acquisition, relationship management, and commercial and technical understanding to generate new business and strengthen the company’s market presence.

Responsibilities

• Identify and acquire new customers across India through calls, emails, meetings, and customer visits

• Develop relationships with procurement, purchasing, engineering, project, and production teams

• Target original equipment manufacturers (OEMs), engineering, procurement, and construction (EPC) companies, fabricators, engineering companies, and industrial end users

• Generate customer enquiries, follow up on quotations, and convert opportunities into orders

• Develop existing accounts and generate repeat and higher-value business

• Identify new industries, applications, and geographic markets for nickel alloys

• Maintain the customer database, sales pipeline, forecasts, and regular management reports

• Coordinate with sales, purchasing, inventory, and logistics teams to support smooth order execution

• Develop market intelligence on competitors, pricing, demand, and customer requirements

Requirements

• Relevant experience in business-to-business marketing, sales, business development, or account management within an industrial or technical market

• Demonstrated ability to acquire new customers, develop existing accounts, and manage a sales pipeline

• Strong communication, relationship management, negotiation, and commercial skills

• Ability to understand technical products and customer requirements while coordinating effectively with internal teams

About the company

A company in the specialty metals trading and distribution industry supplying nickel alloys, stainless steel, titanium, and other high-performance materials. The organisation supports customers across a range of industrial sectors through an established product portfolio and technical material expertise.