Sr. Marketing Manager / Head of Marketing / CMO

Aimtron Electronics; Gujarat; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aimtron Electronics in India seeks a result-oriented marketing leader to strengthen its brand and drive new business opportunities in the Indian market. You will develop and execute comprehensive marketing strategies, manage digital campaigns, and coordinate with Sales to convert leads into customers.

The role requires expertise in B2B marketing, lead generation, CRM, and campaign management, with ability to lead a team and manage budgets.

Qualifications

• Strong experience in B2B and industrial marketing.
• Proven track record in lead generation and customer acquisition.
• Knowledge of digital marketing, SEO, LinkedIn, and email campaigns.
• Strong communication, presentation, and negotiation skills.
• Experience in marketing strategy, market research, and campaign management.
• Ability to manage teams, budgets, targets, and performance reports.
• Strong coordination with Sales and Business Development teams.

Responsibilities

• Develop and implement marketing plans to achieve company growth and business objectives in India.
• Identify and generate qualified leads by targeting OEMs, electronics manufacturers, industrial customers, and other potential clients.
• Manage website promotion, SEO, LinkedIn, email marketing, and digital campaigns to improve brand visibility and generate leads.
• Prepare company presentations, brochures, capability profiles, case studies, and marketing materials.
• Identify new business opportunities, target industries, customer segments, and competitor activities within India.
• Work closely with Sales and Business Development teams to acquire new customers, improve lead conversion, and increase revenue.
• Coordinate participation in trade shows, exhibitions, industry events, and networking activities across India.
• Lead the marketing team, assign responsibilities, monitor performance, and manage external agencies.
• Manage marketing budgets, track campaign effectiveness, monitor lead generation, and submit performance reports to management.
• Include coordination with the PR agency on corporate communication strategy and leadership visibility.
• Mention supporting marketing requirements for Aimtron's US/group entities, alongside leading India marketing.
• Expand beyond collateral preparation to include brand positioning, messaging, and consistency across websites, campaigns, and group communications.
• Strengthen Aimtron's presence in the Indian market and build long-term business relationships with industrial customers.

Skills

B2B marketing

Lead generation

Digital marketing

Communication skills

Campaign management

Budget management

Market research

Team leadership

Education

Engineering degree

Tools

CRM tools

Marketing automation

Account-based marketing

Job description

Role & responsibilities

1. Marketing Strategy: Develop and implement marketing plans to achieve company growth and business objectives in India.
2. B2B Lead Generation: Identify and generate qualified leads by targeting OEMs, electronics manufacturers, industrial customers, and other potential clients.
3. Digital Marketing: Manage website promotion, SEO, LinkedIn, email marketing, and digital campaigns to improve brand visibility and generate leads.
4. Brand Management: Prepare company presentations, brochures, capability profiles, case studies, and marketing materials.
5. Market Research: Identify new business opportunities, target industries, customer segments, and competitor activities within India.
6. Sales Coordination: Work closely with Sales and Business Development teams to acquire new customers, improve lead conversion, and increase revenue.
7. Industry Events: Coordinate participation in trade shows, exhibitions, industry events, and networking activities across India.
8. Team Management: Lead the marketing team, assign responsibilities, monitor performance, and manage external agencies.
9. Budget & Reporting: Manage marketing budgets, track campaign effectiveness, monitor lead generation, and submit performance reports to management.
10. Corporate communications and PR: Include coordination with the PR agency on corporate communication strategy and leadership visibility.
11. US/group marketing support: Mention supporting marketing requirements for Aimtrons US/group entities, alongside leading India marketing.
12. Brand management: Expand beyond collateral preparation to include brand positioning, messaging, and consistency across websites, campaigns, and group communications.
13. Customer & Brand Development: Strengthen Aimtron's presence in the Indian market and build long-term business relationships with industrial customers.

Must-Have Skills

• Strong experience in B2B and industrial marketing.
• Proven track record in lead generation and customer acquisition.
• Knowledge of digital marketing, SEO, LinkedIn, and email campaigns.
• Strong communication, presentation, and negotiation skills.
• Experience in marketing strategy, market research, and campaign management.
• Ability to manage teams, budgets, targets, and performance reports.
• Strong coordination with Sales and Business Development teams.

Preferred candidate profile

• Experience in EMS, ESDM, PCB assembly, electronics manufacturing, or engineering services.
• Exposure to OEMs, automotive electronics, industrial electronics, or contract manufacturing.
• Experience in Indian B2B markets and industrial customer development.
• Knowledge of CRM tools, marketing automation, and account-based marketing.
• Experience in trade shows, exhibitions, and industry networking.
• Technical qualification in Electronics/Electrical Engineering or a related field.

Key Performance Indicators (KPIs)

• Qualified leads generated and sales pipeline developed.
• New customer acquisition and revenue contribution.
• Lead conversion rate and marketing campaign ROI.
• Brand visibility and digital engagement.
• Timely execution of marketing plans within budget.

Preferred Candidate:

A result-oriented marketing leader capable of strengthening Aimtron's brand in India, generating new business opportunities, developing industrial customer relationships, and contributing to sustainable business growth.