Marketing Manager

Schneider Electric Corp; Mumbai, Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Schneider Electric Corp in Mumbai seeks a senior marketing and PR lead to manage the agency, ensure deliverables, and develop programs that enhance the brand's visibility with media. You will scout opportunities, write press releases, shape go-to-market strategies, and drive integrated campaigns across digital and traditional channels while coordinating with global teams.

The role requires a post-graduate in marketing with about ten years of experience in integrated campaigns, strong

Qualifications

• Post-Graduation in Marketing (or other similar Marketing education).
• 10 years of experience in conceptualizing and executing integrated marketing campaigns.
• Preferred experience managing a brand at a corporate level and working with an advertising agency.
• Ability to work in a fast-paced, high-pressure, and confidential environment.
• Excellent verbal, presentation and written communication skills.
• Strong interpersonal and social skills enabling team guidance and inspiration.
• High EQ, global mindset, action oriented, precise and reliable.
• Willing to work in a multifunctional team and with global teams.

Responsibilities

• Manage Brand and Marketing Communication.
• Analyse brand positioning and consumer insights.
• Shape and communicate the vision and mission behind the company-wide program.
• Translate brand elements into plans and go-to-market strategies.
• Lead creative development to motivate the target audience to get inspired and take action.
• Conceptualize campaigns with end-to-end execution in mind.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors activities.
• Oversee new and ongoing marketing and advertising activities.
• Manage all marketing programs around key campaigns, including social, advertising, print, promotions.
• Strategize and continuously improvise existing campaigns to deliver more; drive innovation in communication and execution.
• Manage and execute the integrated communication plan based on marketing guidelines and business objectives.
• Lead engagement initiatives across markets and personas: digital and physical events, programs and MAU target achievement.
• Manage offline and online branding activities in rural and metros.
• Lead generation through online and offline sources; funnel construction and nurturing and sales enablement for enterprise sales.

Skills

Creativity

Communication

Interpersonal skills

Emotional intelligence

Team player

Adaptability

Global mindset

Proactive management

Education

Post-Graduate in Marketing

Job description

Role mission

Manage the PR agency and ensure all deliverables are met as per the signed off yearly calendar. Scout for opportunities for create more coverage of the brand, write press releases and prepares information for the media plans or directs the development of programs to maintain favourable public and stakeholder views of the organizations agenda and accomplishments Will be responsible for a one-of-its-kind initiative for the brand.

Main responsibilities.

• Manage Brand and Marketing Communication
• Analyse brand positioning and consumer insights
• Shape and communicate the vision and mission behind the company-wide program
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to get inspired and take action
• Conceptualize campaigns with an end-to-end execution in mind
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors activities
• Oversee new and ongoing marketing and advertising activities
• Manages all marketing programs around key campaigns, which includes social, advertising, print, promotions
• Strategize and continuously improvise the existing campaigns to deliver more. Drive innovation in communication and execution
• Manage and execute the integrated communication plan based on marketing guidelines and business objectives.
• Lead engagement initiatives across markets and personas: digital and physical events, programs and drive MAU (monthly active users) target achievement.
• Manage the offline and online branding activities in rural and metros
• Lead generation through online and offline source mediums; funnel construct and nurturing and sales enablement and support for enterprise sales' requirement

Skills with proficiency level and experience

• Creativity, and a high degree of initiative and proactive management.
• Post-Graduation in Marketing (or other similar Marketing education)
• 10 years of experience in conceptualizing and executing Integrated Marketing campaigns Preferred experience Managing a brand at a corporate level along with a prior experience of working with an advertising agency
• Ability to work in a fast-paced, high pressure, and confidential environment
• Excellent verbal, presentation and written communication skills
• Strong interpersonal and social skills resulting in the ability to guide and inspire teams
• High EQ, global mindset, action oriented, precise, reliable
• Willing to work in a multifunctional team and able to work with other global teams