Sr. Executive - Marketig

PCB Power India; Ahmedabad District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

PCB Power India is seeking a marketing professional to lead market research, content creation, and integrated campaigns from Ahmedabad. You will coordinate with content and design teams, manage inbound and outbound activities, and drive brand awareness across digital channels.

You will plan pre/post production for marketing shoots, leverage analytics tools like Google Analytics and Meta Business Suite, and develop innovative ideas to improve campaign performance.

Qualifications

• 3-5 years in marketing, with digital, content and influencer exposure.
• Strong understanding of social platforms and marketing analytics.
• Excellent communication, project management, and organizational skills.
• Ability to multitask and collaborate across teams.
• Creative thinker with problem-solving attitude.

Responsibilities

• Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.
• Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.
• Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.
• Collaborate with internal teams and external vendors to ensure seamless execution of brand campaigns.
• Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.
• Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.
• Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.

Skills

Marketing strategy

Content development

Social media expertise

Digital trends awareness

Communication & PM skills

Tools

Google Analytics

Meta Business Suite

Job description

Key Responsibilities

• Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.


• Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.


• Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.


• Collaborate with internal teams and external vendors to ensure seamless execution of brand campaigns.


• Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.


• Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.


• Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.

Qualifications

• 3-5 years of proven experience in a marketing role, with exposure to digital, content, and influencer marketing.


• Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.).


• Excellent communication, project management, and organizational skills.


• Ability to multitask, manage timelines, and work collaboratively across teams.


• Creative thinker with a strong problem-solving attitude.