Brand Marketing Team Member

Aptech Limited; Mumbai; On-site; INR 600,000 - 850,000; Full time

Job summary

Aptech Limited in Mumbai is seeking a Brand Marketing Team Member to lead end-to-end marketing, advertising and promotional activities with agency partners. The role emphasizes a digital-first approach, stakeholder collaboration, market research and product marketing, performance analysis and budget management to optimize platforms and outputs.

The ideal candidate has 5+ years in client services and strong brand marketing skills, with a graduate degree.

Qualifications

• 5+ years of experience in client service.
• Excellent in brand marketing.

Responsibilities

• Coordinate marketing, advertising and promotional activities with design agency.
• Develop marketing plans and campaigns for products.
• Drive demand generation and student engagement.
• Manage marketing budget and spend analysis.
• Analyze market trends and competitor insights.
• Prepare marketing presentations and liaise with media.
• Monitor results and optimize campaigns.

Skills

Communication skills

Interpersonal skills

Presentation skills

Negotiation skills

Education

Any graduate

Job description

JOB DESCRIPTION

Role: Brand Markeng Team Member

Role Brief:

.
Responsible for planning and execung end-to-end markeng, adver¢sing, and promo¢onal ac¢vi¢es with
agency partners to drive demand genera¢on and student engagement. This role focuses on a digital-rst
approach, stakeholder collabora¢on for campaign delivery, market research and product marke¢ng,
performance analysis and budget management, and con¢nual op¢miza¢on of marke¢ng pla¢orms, media
rela¢ions, and crea¢ve outputs.

Roles & Responsibili¢es:

Manage and coordinate all marketing, advertising and promotional activities through design agency.

Establish effective working relationships with stakeholders to ensure products and campaigns are
implemented for Marketing demand generation programs/activities.

Digital First approach to drive brand and engagement related activities across stakeholders.
Conduct market research to determine market requirements for existing and future products and
campaigns.
Develop and implement marketing plans and projects for new and existing products.

Expand and develop marketing platforms to engage students.

Manage the productivity of the marketing plans and projects.

Analyze market trends of customer research, current market conditions and competitor information and analyze customer insight.

Monitor, review and report on all marketing activity and results and recommend feedback based on
analysis.
Determine and manage the marketing budget and prepare spend analysis.

Prepare marketing strategies alongside stakeholders and create effective marketing presentations.

Liaise with media and advertising agencies.

Role Specic Competencies:

.
Business Acumen: Keenness and quickness in understanding and dealing with marke¢ng situa¢ons in a
manner that is likely to lead to a good outcome.

Flexigility:

Adapts to dierent circumstances with the ability to think, understand and move quickly.

Digital Agility:

Has knowledge, skill or is able to quickly learn things to perform a par¢icular task with the
required technology/so¢ware.

Crea¢ve Problem - Solving Ability:

Has the ability to nd quick and clever solu¢ons to overcome dicul¢es.

Key Skills:

Excellent communica¢on & interpersonal skills
Good presenta¢on skills
Good nego¢a¢on skills

Desired Prole:

5+ years of experience in client service.
Excellent in brand marketing.

Qualica¢on:

Any graduate

Loca¢on:

Mumbai